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Bonnier News ad specs
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Bonnier News is Sweden's largest news publisher: Dagens Nyheter, Expressen, Dagens industri, Sydsvenskan, Helsingborgs Dagblad, the Bonnier News Local regional titles (among them Gefle Dagblad, Nerikes Allehanda, Jönköpings-Posten, Östersunds-Posten), trade titles such as Resumé, Dagens Media and Dagens Medicin, and magazines. One product portal sells digital display across all titles: standard panoramas, modules, mobile and Outsider/Insider formats, high-impact welcome pages, takeovers and topscrolls, video formats built by Brand Studio or SeenThis, web-TV pre-roll and bumpers, e-paper inserts and podcast spots.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Video | Bumper 6 seconds (web TV)Channels: Video | – | 16:9 | 30 MB | 6 s | MP4 | Test |
| Video | Desktop Topscroll (16:9 video, parallax)Channels: Display | 1920×1080 px | 16:9 | 30 MB | – | MP4 | Test |
| Image | E-paper insert ad (1700x1100 and 1100x1700)Channels: Display | 1700×1100 px | 17:11 | 500 KB | – | JPG, PNG, GIF | Test |
| Video | Insider Big Viewer (300x600, 9:16 video)Channels: Display | 1080×1920 px | 9:16 | 30 MB | – | MP4 | Test |
| Image | Mobil 320x320Channels: Display | 320×320 px | 1:1 | 150 KB | – | PNG, JPG, GIF, HTML5 | Test |
| Image | Mobil Big 320x480Channels: Display | 320×480 px | 2:3 | 150 KB | – | PNG, JPG, GIF, HTML5 | Test |
| Video | Mobil Big Viewer (320x480, 2:3 video)Channels: Display | 720×1080 px | 2:3 | 30 MB | – | MP4 | Test |
| Image | Mobil Mega 640x1000Channels: Display | 640×1000 px | 16:25 | 150 KB | – | – | Test |
| Image | Mobil Mega Rollercoaster (640x1024 layers)Channels: Display | 640×1024 px | 5:8 | 150 KB | – | PNG, JPG | Test |
| Video | Mobil Mega Showstopper (video + 4 images + logo)Channels: Display | 1080×1080 px | 1:1 | 30 MB | – | MP4 | Test |
| Video | Mobil Mega Split (video + image)Channels: Display | 1080×1080 px | 1:1 | 30 MB | – | MP4 | Test |
| Image | Mobil Mega Swipe 640x1000 (4-8 images)Channels: Display | 640×1000 px | 16:25 | 100 KB | – | – | Test |
| Video | Mobil Mega Viewer (9:16 video)Channels: Display | 1080×1920 px | 9:16 | 30 MB | – | MP4 | Test |
| Video | Mobil Midscroll (9:16 video, parallax)Channels: Display | 1080×1920 px | 9:16 | 30 MB | – | MP4 | Test |
| Video | Mobil Split (320x320, video + image)Channels: Display | 1920×1080 px | 16:9 | 30 MB | – | MP4 | Test |
| Image | Mobil Swipe 320x320 (4-8 images)Channels: Display | 320×320 px | 1:1 | 75 KB | – | – | Test |
| Image | Mobil Takeover 640x1000Channels: Display | 640×1000 px | 16:25 | 150 KB | – | JPG, PNG, GIF, HTML | Test |
| Video | Mobil Takeover Viewer (640x1000, 9:16 video)Channels: Display | 1080×1920 px | 9:16 | 30 MB | – | MP4 | Test |
| Video | Mobil Topscroll (9:16 video, parallax)Channels: Display | 1080×1920 px | 9:16 | 30 MB | – | MP4 | Test |
| Video | Mobil Viewer (320x320, 1:1 video)Channels: Display | 1080×1080 px | 1:1 | 30 MB | – | MP4 | Test |
| Image | Modul 640x360Channels: Display | 640×360 px | 16:9 | 200 KB | – | PNG, JPG, GIF, HTML5 | Test |
| Image | Modul Mega 640x640Channels: Display | 640×640 px | 1:1 | 200 KB | – | – | Test |
| Video | Modul Mega Split (640x640, video + image)Channels: Display | 1920×1080 px | 16:9 | 30 MB | – | MP4 | Test |
| Video | Modul Mega Viewer (640x640, 1:1 video)Channels: Display | 1080×1080 px | 1:1 | 30 MB | – | MP4 | Test |
| Video | Modul Viewer (640x360, 16:9 video)Channels: Display | 1920×1080 px | 16:9 | 30 MB | – | MP4 | Test |
| Image | Newsletter banner 600x200 (trade titles)Channels: Display | 600×200 px | 3:1 | 200 KB | – | – | Test |
| Image | Outsider / Insider Big 300x600Channels: Display | 300×600 px | 1:2 | 200 KB | – | PNG, JPG, GIF, HTML5 | Test |
| Video | Outsider / Insider Big Split (300x600, video + image)Channels: Display | 1080×1080 px | 1:1 | 30 MB | – | MP4 | Test |
| Video | Outsider Big Viewer (300x600, 1:2 video)Channels: Display | 960×1920 px | 1:2 | 30 MB | – | MP4 | Test |
| Image | Panorama 980x240Channels: Display | 980×240 px | 4.08:1 | 200 KB | – | PNG, JPG, GIF, HTML5 | Test |
| Image | Panorama Big 980x360Channels: Display | 980×360 px | 2.72:1 | 200 KB | – | PNG, JPG, GIF, HTML5 | Test |
| Video | Panorama Big Viewer (980x360, looping video)Channels: Display | – | – | 30 MB | – | MP4 | Test |
| Image | Panorama Mega 980x600Channels: Display | 980×600 px | 1.63:1 | 200 KB | – | – | Test |
| Image | Panorama Mega Grove (4 images 485x295)Channels: Display | 485×295 px | 1.64:1 | 50 KB | – | – | Test |
| Video | Panorama Mega Showstopper (980x600, video + 4 images + logo)Channels: Display | 1080×1080 px | 1:1 | 30 MB | – | MP4 | Test |
| Video | Panorama Mega Split (980x600, video + image)Channels: Display | 1080×1080 px | 1:1 | 30 MB | – | MP4 | Test |
| Image | Panorama Mega Swipe 980x600 (2-8 images)Channels: Display | 980×600 px | 1.63:1 | 200 KB | – | – | Test |
| Video | Panorama Mega Viewer (980x551, 16:9 video)Channels: Display | 1920×1080 px | 16:9 | 30 MB | – | MP4, MOV | Test |
| Video | Panorama Split (980x240, video + image)Channels: Display | 1920×1080 px | 16:9 | 30 MB | – | MP4 | Test |
| Image | Panorama Sticky 980x240 (Dagens industri)Channels: Display | 980×240 px | 4.08:1 | 200 KB | – | – | Test |
| Video | Panorama Sticky Split (980x240, video + image)Channels: Display | 1920×1080 px | 16:9 | 30 MB | – | MP4, MOV | Test |
| Video | Panorama Sticky Viewer (980x240, looping video)Channels: Display | 1920×470 px | 4.09:1 | 30 MB | – | MP4 | Test |
| Video | Panorama Viewer (980x240, looping video)Channels: Display | 1920×470 px | 4.09:1 | 30 MB | – | MP4 | Test |
| Audio | Podcast audio spotChannels: Audio | – | – | – | – | MP3 | Test |
| Video | Pre-roll (web TV)Channels: Video | – | 16:9 | 30 MB | – | MP4 | Test |
| Image | Wallpaper XL (Expressen)Channels: Display | – | – | 500 KB | – | – | Test |
| Image | Welcome Page 1920x1080Channels: Display | 1920×1080 px | 16:9 | 500 KB | – | – | Test |
| Video | Welcome Page Viewer (1920x1080 video)Channels: Display | 1920×1080 px | 16:9 | 30 MB | – | MP4 | Test |