- Video
- Display
El Universal ad specs
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El Universal, the Mexico City daily and news site: desktop and mobile display (leaderboard, longbar, mega banner, billboard, half banner, box banner, skin, take-overs and interstitials) and video pre-roll, from its 2026 formats and specifications kit. Print formats in the same kit are left out.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Image | Ad Box 300×400Channels: Display | 300×400 px | 3:4 | 110 KB | – | GIF | Test |
| Image | Billboard 1080×400Channels: Display | 1080×400 px | 27:10 | 200 KB | – | GIF | Test |
| Image | Box Banner 300×250Channels: Display | 300×250 px | 6:5 | 100 KB | – | GIF | Test |
| Image | Half Banner 300×600Channels: Display | 300×600 px | 1:2 | 120 KB | – | GIF | Test |
| Image | InterstitialChannels: Display | – | – | 110 KB | – | GIF | Test |
| Image | Leaderboard 728×90Channels: Display | 728×90 px | 8.09:1 | 110 KB | – | GIF | Test |
| Image | Longbar 970×90Channels: Display | 970×90 px | 10.78:1 | 110 KB | – | GIF | Test |
| Image | Mega Banner 970×250Channels: Display | 970×250 px | 3.88:1 | 150 KB | – | GIF | Test |
| Image | Skin 160×600Channels: Display | 160×600 px | 4:15 | 110 KB | – | GIF | Test |
| Image | Skyscraper 160×600Channels: Display | 160×600 px | 4:15 | 110 KB | – | GIF | Test |
| Image | Take Over Desktop 900×500Channels: Display | 900×500 px | 9:5 | 150 KB | – | GIF | Test |
| Image | Take Over Mobile 320×200Channels: Display | 320×200 px | 8:5 | 120 KB | – | GIF | Test |
| Video | Video Pre-Roll 854×480Channels: Video, Display | 854×480 px | 16:9 | 3.8 MB | 30 s | MP4 | Test |