- Video
- Retail media
- Display
- Audio
- CTV
Equativ ad specs
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Equativ (formerly Smart AdServer) is a French ad platform covering an SSP, an ad server and the Maestro buying platform. Its help centre gives the creative specs for fully managed campaigns on the Equativ network (video, CTV, companion banners, Story and audio), the Open RTB creative specs for Maestro (display banners with initial and sub-load weights, video, native and skins), and the on-site video specs for Kamino retail media.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Audio | AudioChannels: Audio | – | – | – | 30 s | MP3, WAV, WMA, OGG | Test |
| Image | Billboard 970×250Channels: Display | 970×250 px | 3.88:1 | 250 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Companion BannerChannels: Display | – | – | 250 KB | – | JPG, PNG, GIF | Test |
| Video | CTV / OTT VideoChannels: CTV | 1280×720 px | 16:9 | – | – | MP4, MOV | Test |
| Image | Equativ StoryChannels: Display | – | – | 400 KB | – | PNG, JPG, GIF, MP4 | Test |
| Image | Half Page 300×600Channels: Display | 300×600 px | 1:2 | 200 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Video | In-stream / Out-stream VideoChannels: Video | min 640×360 px | 16:9, 4:3 | 50 MB | 60 s | WEBM, MP4, MOV | Test |
| Image | Interstitial Mobile 320×480Channels: Display | 320×480 px | 2:3 | 200 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Interstitial Mobile 480×320Channels: Display | 480×320 px | 3:2 | 200 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Interstitial Tablet 1024×768Channels: Display | 1024×768 px | 4:3 | 300 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Interstitial Tablet 768×1024Channels: Display | 768×1024 px | 3:4 | 300 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Video | Kamino On-site Video (landscape)Channels: Retail media | 1920×1080 px | 16:9 | – | 30 s | – | Test |
| Video | Kamino On-site Video (portrait)Channels: Retail media | 1080×1920 px | 9:16 | – | 30 s | – | Test |
| Image | Leaderboard 728×90Channels: Display | 728×90 px | 8.09:1 | 150 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Medium Rectangle 300×250Channels: Display | 300×250 px | 6:5 | 150 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Mobile Banner 300×50Channels: Display | 300×50 px | 6:1 | 50 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Mobile Leaderboard 320×50Channels: Display | 320×50 px | 32:5 | 50 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Video | Mobile VideoChannels: Video | 480×320 px | 3:2 | 3.5 MB | – | – | Test |
| Image | NativeChannels: Display | – | – | – | – | JPG, PNG | Test |
| Image | Portrait 300×1050Channels: Display | 300×1050 px | 2:7 | 250 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Skin 1800×1000Channels: Display | 1800×1000 px | 9:5 | 150 KB | – | – | Test |
| Image | Skyscraper 160×600Channels: Display | 160×600 px | 4:15 | 150 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Image | Super Leaderboard / Pushdown 970×90Channels: Display | 970×90 px | 10.78:1 | 200 KB | – | JPG, PNG, GIF, HTML5 | Test |
| Video | VideoChannels: Video | – | 4:3, 16:9 | 10 MB | 30 s | MP4, FLV, WEBM, MOV | Test |