- Video
- Retail media
- Display
- Audio
- CTV
- DOOH
Kroger Precision Marketing ad specs
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Kroger Precision Marketing (KPM, powered by 84.51°), the retail media business of The Kroger Co.: offsite display, native, online video, CTV and audio, onsite ads and video carousels on Kroger banner sites and apps, email modules, and in-store digital screens.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| HTML5 | Animated Display (GIF or HTML5)Channels: Display, Retail media | – | – | 150 KB | 15 s | GIF | Test |
| Audio | Audio (Web and Mobile)Channels: Audio, Retail media | – | – | 5 MB | 30 s | MP3 | Test |
| Video | Connected TV 1920×1080Channels: CTV, Retail media | 1920×1080 px | 16:9 | 1 GB | 30 s | MOV, MP4 | Test |
| Image | Display 160×600 (CAAM 320×920)Channels: Display, Retail media | 320×920 px | 8:23 | 150 KB | – | JPG | Test |
| Image | Display 300×250 (CAAM 600×400)Channels: Display, Retail media | 600×400 px | 3:2 | 150 KB | – | JPG | Test |
| Image | Display 300×600 (CAAM 600×920)Channels: Display, Retail media | 600×920 px | 15:23 | 150 KB | – | JPG | Test |
| Image | Display 320×50 (CAAM 428×100)Channels: Display, Retail media | 428×100 px | 4.28:1 | 150 KB | – | JPG | Test |
| Image | Display 728×90 (CAAM 976×180)Channels: Display, Retail media | 976×180 px | 5.42:1 | 150 KB | – | JPG | Test |
| Image | Email Module 1200×920Channels: Retail media | 1200×920 px | 30:23 | 180 KB | – | JPG | Test |
| Image | Homepage Hero Rotator 948×312Channels: Retail media, Display | 948×312 px | 3.04:1 | – | – | – | Test |
| Video | In-Store Endcap Screen 1920×1080Channels: DOOH, Retail media | 1920×1080 px | 16:9 | 200 MB | 12 s | – | Test |
| Video | In-Store Entry Billboard (1 Screen) 1920×1080Channels: DOOH, Retail media | 1920×1080 px | 16:9 | 200 MB | 12 s | – | Test |
| Video | In-Store Entry Billboard (3 Screens) 5760×1080Channels: DOOH, Retail media | 5760×1080 px | 16:3 | 200 MB | 12 s | – | Test |
| Video | In-Store Entry Billboard (5 Screens) 9600×1080Channels: DOOH, Retail media | 9600×1080 px | 8.89:1 | 200 MB | 12 s | – | Test |
| Video | In-Store Frozen End Cap 1080×1920Channels: DOOH, Retail media | 1080×1920 px | 9:16 | 200 MB | 12 s | – | Test |
| Video | In-Store Meat & Seafood Bunker (1 Screen) 1920×540Channels: DOOH, Retail media | 1920×540 px | 32:9 | 200 MB | 12 s | – | Test |
| Video | In-Store Meat & Seafood Bunker (2 Screens) 3840×540Channels: DOOH, Retail media | 3840×540 px | 7.11:1 | 200 MB | 12 s | – | Test |
| Video | In-Store Pharmacy Standee 1080×1920Channels: DOOH, Retail media | 1080×1920 px | 9:16 | 200 MB | 12 s | – | Test |
| Image | Mobile App Hero 1152×560Channels: Retail media, Display | 1152×560 px | 2.06:1 | – | – | – | Test |
| Image | Native DisplayChannels: Display, Retail media | min 1200×627 px | 1.91:1 | 1.2 MB | – | JPEG, PNG | Test |
| Video | Online Video (OLV) 1920×1080Channels: Video, Retail media | 1920×1080 px | 16:9 | 1 GB | 30 s | MOV, MP4 | Test |
| Image | Onsite Carousel Card 624×1420Channels: Retail media, Display | 624×1420 px | 0.44:1 | 400 KB | – | PNG, JPG | Test |
| Image | Onsite Skinny eSpot (Desktop) 1280×160Channels: Retail media, Display | 1280×160 px | 8:1 | – | – | – | Test |
| Image | Onsite Skinny eSpot (Web Mobile & App) 640×160Channels: Retail media, Display | 640×160 px | 4:1 | 400 KB | – | PNG, JPG | Test |
| Video | Onsite Video Carousel 1920×1080Channels: Retail media, Video | 1920×1080 px | 16:9 | 500 MB | 60 s | MOV, MP4 | Test |