- Video
- Display
- CTV
Terra ad specs
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Terra, the Brazilian web portal owned by Vivo (Telefônica Brasil): display formats from billboards to webstories, native ads, carousel and lead ads, pre-roll, bumper, in-read, floater and video-in-banner units, rewarded mobile formats sold with Vivo Ads, and connected-TV placements in the Vivo TV apps, as Terra's 2023 media kit specifies them.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Image | Âncora (anchor) 320x50 or 300x50, mobileChannels: Display | 320×50 px | 32:5 | 50 KB | – | GIF, JPG | Test |
| Image | Âncora (anchor) 728x90 or 970x90, desktopChannels: Display | 728×90 px | 8.09:1 | 45 KB | – | GIF, JPG | Test |
| Image | Billboard 970x250Channels: Display | 970×250 px | 3.88:1 | 200 KB | – | GIF, JPG | Test |
| Video | Bumper Ad (6 seconds)Channels: Video | – | – | 100 MB | 6 s | WEBM, MP4, 3GPP, MOV, AVI, WMV, FLV | Test |
| Image | Carrossel (carousel) 300x250Channels: Display | 200×145 px | 1.38:1 | 45 KB | – | JPG, GIF | Test |
| Image | Connected TV Envelopamento (wrap) 1920x1080Channels: CTV | 1920×1080 px | 16:9 | – | – | PNG, JPEG, GIF, WEBP | Test |
| Image | Connected TV Seção / Home image 400x560Channels: CTV | 400×560 px | 5:7 | – | – | PNG, JPEG, GIF, WEBP | Test |
| Video | Connected TV video (content list) 1920x1080Channels: CTV, Video | 1920×1080 px | 16:9 | – | min 15 s | MP4 | Test |
| Image | Fullboard 1260x400Channels: Display | 1260×400 px | 3.15:1 | 80 KB | – | GIF, JPG | Test |
| Image | Giga Banner 970x90Channels: Display | 970×90 px | 10.78:1 | 200 KB | – | GIF, JPG | Test |
| Image | Halfpage 300x600Channels: Display | 300×600 px | 1:2 | 200 KB | – | GIF, JPG | Test |
| Video | InRead video (15 or 30 seconds)Channels: Video | – | 16:9, 9:16 | 100 MB | 30 s | MP4, MOV | Test |
| Image | Lead Ads 300x250 (header 300x80)Channels: Display | 300×80 px | 15:4 | 10 KB | – | JPG, GIF | Test |
| Image | Lead Recompensa / Instalação de App banner 500x300Channels: Display | 500×300 px | 5:3 | 35 KB | – | JPG, GIF, PNG | Test |
| Image | Native Ads 300x168 (image or video + text)Channels: Display | 300×168 px | 16:9 | 45 KB | – | JPG, GIF | Test |
| Image | Parallax 1260x400 (desktop/tablet)Channels: Display | 1260×400 px | 3.15:1 | 80 KB | – | GIF, JPG | Test |
| Video | Pre-roll video (15, 30 or 60 seconds)Channels: Video | – | – | 100 MB | 60 s | WEBM, MP4, 3GPP, MOV, AVI, WMV, FLV | Test |
| Image | Retângulo 300x250Channels: Display | 300×250 px | 6:5 | 200 KB | – | GIF, JPG | Test |
| Image | Skyscraper 120x600Channels: Display | 120×600 px | 1:5 | 200 KB | – | GIF, JPG | Test |
| Image | Super Banner 728x90Channels: Display | 728×90 px | 8.09:1 | 200 KB | – | GIF, JPG | Test |
| Image | Top Banner / Banner Mobile 320x100 (also 320x50, 300x100, 300x50)Channels: Display | 320×100 px | 16:5 | 50 KB | – | GIF, JPG | Test |
| Video | Video Floater (16:9)Channels: Video | – | 16:9 | 100 MB | 30 s | MP4, MOV | Test |
| Video | Video Out Of Banner 1260x400Channels: Video, Display | 1260×400 px | 16:9 | 10 MB | 30 s | MP4, MOV | Test |
| Video | Video Out Of Banner 300x250Channels: Video, Display | 300×250 px | 16:9 | 4 MB | 30 s | MP4, MOV | Test |
| Video | Video Out Of Banner 970x250Channels: Video, Display | 970×250 px | 16:9 | 6 MB | 30 s | MP4, MOV | Test |
| Video | Vídeo Recompensa (rewarded video)Channels: Video | 640×360 px | 16:9, 9:16 | 50 MB | 30 s | MP4, WEBM | Test |
| Image | WebStories 720x1280Channels: Display | 720×1280 px | 9:16 | 300 KB | – | GIF, PNG, JPG | Test |
| Image | Wide Billboard 1272x250Channels: Display | 1272×250 px | 5.09:1 | 200 KB | – | GIF, JPG, PNG | Test |
| Image | Wide Skyscraper 160x600Channels: Display | 160×600 px | 4:15 | 200 KB | – | GIF, JPG | Test |