
- Video
- Display
- Audio
Wirtualna Polska Media ad specs
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Wirtualna Polska Media (WP Media) sells the WP portal and homepage, o2, Money.pl, WP Wiadomości, Sportowe Fakty, Pudelek, Pyszności, abcZdrowie, the WP topic sites, Poczta WP and Poczta o2 webmail, Open FM and the WPartner network: standard, scalable and expanding display, full-screen and welcome formats, Panel Premium, screenings, native, e-commerce and rich-media units, video and audio spots, and mail formats, as its technical specification spreadsheet of 1 October 2026 states them.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Image | Background Slider 530x380Channels: Display | 530×380 px | 1.39:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Baner Okazjonalny WP Live desktop 1260x300Channels: Display | 1260×300 px | 21:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Baner Okazjonalny WP Live mobile 600x200Channels: Display | 600×200 px | 3:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Banner 300x100Channels: Display | 300×100 px | 3:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Banner Skalowalny 600x200Channels: Display | 600×200 px | 3:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Banner Skalowalny XL 600x400Channels: Display | 600×400 px | 3:2 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Belka Reklamowa 300x60 (WP homepage)Channels: Display | 300×60 px | 5:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Billboard 750x100Channels: Display | 750×100 px | 15:2 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Bottom Box 750x200Channels: Display | 750×200 px | 15:4 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Branding Playera typu L (L-shaped player branding)Channels: Display | – | – | 150 KB | – | WEBP, PNG, JPG | Test |
| Video | Bumper Video AdChannels: Video | 1920×1080 px | 16:9 | – | 6 s | MP4 | Test |
| Image | Commercial Break desktop 1200x600Channels: Display | 1200×600 px | 2:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Commercial Break Full Page desktop 1920x870Channels: Display | 1920×870 px | 2.21:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Commercial Break Full Page mobile 300x600Channels: Display | 300×600 px | 1:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Commercial Break mobile 300x500Channels: Display | 300×500 px | 3:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Content Box desktop 1260x300Channels: Display | 1260×300 px | 21:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Content Box mobile 600x200Channels: Display | 600×200 px | 3:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Content Box XL desktop 1260x600Channels: Display | 1260×600 px | 21:10 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Content Box XL mobile 600x400Channels: Display | 600×400 px | 3:2 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Content HalfpageChannels: Display | 450×450 px | 1:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | CubeChannels: Display | 300×250 px | 6:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Double Billboard 750x200Channels: Display | 750×200 px | 15:4 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Expand Billboard 750x100Channels: Display | 750×100 px | 15:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Expand Double Billboard 750x200Channels: Display | 750×200 px | 15:4 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Expand Wideboard 970x100Channels: Display | 970×100 px | 9.70:1 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Full Page Login Box 1920x1024Channels: Display | 1920×1024 px | 15:8 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Full Page Login Box with separate background 970x600Channels: Display | 970×600 px | 1.62:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Gazetki Halfpage 300x600Channels: Display | 300×600 px | 1:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Gigaboard 1260x600Channels: Display | 1260×600 px | 21:10 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Glonews 600x300Channels: Display | 600×300 px | 2:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Halfpage 300x600Channels: Display | 300×600 px | 1:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Halfpage Edge 600x900Channels: Display | 600×900 px | 2:3 | 100 KB | – | WEBP, PNG, JPG | Test |
| HTML5 | Inbanner Video AdChannels: Display, Video | 300×250 px | 6:5 | 2 MB | – | – | Test |
| Audio | Instream Audio Ad (Open FM)Channels: Audio | – | – | 1.5 MB | – | MP3 | Test |
| Video | Instream Video Ad / PrerollChannels: Video | 1920×1080 px | 16:9 | – | – | MP4 | Test |
| Image | Interactive Stories 300x600Channels: Display | 300×600 px | 1:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Jigsaw (Puzzle)Channels: Display | 300×250 px | 6:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Kokpit WP Okazje 1260x760Channels: Display | 1260×760 px | 1.66:1 | 100 KB | – | WEBP, PNG, JPG | Test |
| Text | Linki tekstowe (text link)Channels: Display | – | – | – | – | – | Test |
| Image | Login Box desktop 585x455Channels: Display | 585×455 px | 9:7 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Login Box mobile 600x464Channels: Display | 600×464 px | 1.29:1 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Logout Box 880x560Channels: Display | 880×560 px | 11:7 | 70 KB | – | WEBP, PNG, JPG | Test |
| HTML5 | Mailing statyczny (e-mail)Channels: Display | – | – | 150 KB | – | TXT, HTML | Test |
| Image | Mega Double Billboard 970x300Channels: Display | 970×300 px | 3.23:1 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Megascreening 970x690Channels: Display | 970×690 px | 1.41:1 | – | – | WEBP, PNG, JPG | Test |
| Image | Midbox desktop 940x200Channels: Display | 940×200 px | 4.70:1 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Midbox mobile 600x200Channels: Display | 600×200 px | 3:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | MidText desktop 640x280Channels: Display | 640×280 px | 16:7 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | MidText mobile 300x250Channels: Display | 300×250 px | 6:5 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Mosaic desktopChannels: Display | 300×600 px | 1:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Mosaic mobileChannels: Display | 300×250 px | 6:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Motion Ad (gyroscope)Channels: Display | 300×250 px | 6:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Nagłówek Sponsorowany 1920x140Channels: Display | 1920×140 px | 13.71:1 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Native Ad desktop 350x216Channels: Display | 350×216 px | 1.62:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Native Ad mobile 350x216Channels: Display | 350×216 px | 1.62:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Native LinkChannels: Display | 1200×628 px | 1.91:1 | – | – | WEBP, PNG, JPG | Test |
| Text | Native Link DirectChannels: Display | – | – | – | – | – | Test |
| Image | Native Link dynamiczny 300x600Channels: Display | 300×600 px | 1:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Text | Native text creativeChannels: Display | – | – | – | – | – | Test |
| Image | Native text-and-image creative 350x216Channels: Display | 350×216 px | 1.62:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | One Tap ExtraChannels: Display | – | – | 50 KB | – | WEBP, PNG, JPG | Test |
| Video | Outstream Video AdChannels: Video | 1920×1080 px | 16:9 | – | – | MP4 | Test |
| Image | Panel Premium desktop 1920x360Channels: Display | 1920×360 px | 16:3 | 100 KB | – | WEBP, PNG, JPG | Test |
| Image | Panel Premium Fullpage mobileChannels: Display | 667×60 px | 11.12:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Panel Premium mobile 667x325Channels: Display | 667×325 px | 2.05:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Panel Premium Scroll desktop 1920x540Channels: Display | 1920×540 px | 32:9 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Panel Premium Scroll on Poczta 1920x480Channels: Display | 1920×480 px | 4:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Panel Premium XL 1920x720Channels: Display | 1920×720 px | 8:3 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Paralaxa 720x1565Channels: Display | 720×1565 px | 0.46:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Paralaxa z warstwą (parallax with overlay)Channels: Display | 720×1565 px | 0.46:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Rectangle 300x250Channels: Display | 300×250 px | 6:5 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Rectangle Edge 600x500Channels: Display | 600×500 px | 6:5 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Retail Ad desktop 970x200Channels: Display | 970×200 px | 4.85:1 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Retail Ad horizontal layout 940x600Channels: Display | 940×600 px | 1.57:1 | 100 KB | – | WEBP, PNG, JPG | Test |
| Image | Retail Ad mobile 600x200Channels: Display | 600×200 px | 3:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Retail Ad vertical layout 940x600Channels: Display | 940×600 px | 1.57:1 | 100 KB | – | WEBP, PNG, JPG | Test |
| Image | Scratch (Zdrapka)Channels: Display | 300×250 px | 6:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Screening (banner and wallpaper)Channels: Display | – | – | – | – | WEBP, PNG, JPG | Test |
| Image | ScrollAd CubeChannels: Display | 300×250 px | 6:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | ScrollAd FlipChannels: Display | 300×250 px | 6:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Skyscraper 160x600Channels: Display | 160×600 px | 4:15 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | SlashChannels: Display | 300×250 px | 6:5 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Slide Reveal 300x600Channels: Display | 300×600 px | 1:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Image | Sponsor Relacji desktop 185x100Channels: Display | 185×100 px | 1.85:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Sponsor Relacji mobile 160x91Channels: Display | 160×91 px | 1.76:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Sponsor Sekcji C2C 200x45Channels: Display | 200×45 px | 4.44:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Sticky Ads 300x50Channels: Display | 300×50 px | 6:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Sticky Ads XL 300x100Channels: Display | 300×100 px | 3:1 | 50 KB | – | WEBP, PNG, JPG | Test |
| Image | Triple Billboard 750x300Channels: Display | 750×300 px | 5:2 | 70 KB | – | WEBP, PNG, JPG | Test |
| Video | Vertical Outstream Video AdChannels: Video | 1080×1920 px | 9:16 | – | – | MP4 | Test |
| Image | Welcome Screen Full Page 1920x870Channels: Display | 1920×870 px | 2.21:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Welcome Screen XL 1200x600Channels: Display | 1200×600 px | 2:1 | 150 KB | – | WEBP, PNG, JPG | Test |
| Image | Wideboard 970x200Channels: Display | 970×200 px | 4.85:1 | 70 KB | – | WEBP, PNG, JPG | Test |