Bauer Media Outdoor

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Bauer Media Outdoor Billboard Live (Static) ad specs

Bauer Media Outdoor Billboard Live (Static) ads are horizontal 2:1 still images, measured at 864×432 px, up to 1 MB per file, delivered as JPG or PNG. They run in the Billboard Live (D48) · Roadside digital 48-sheet screens placement on Bauer Media Outdoor.

  • 864×432 px
  • 2:1
  • 1 MB
Test a creative

Visual

Dimensions
864 × 432 px
Aspect ratios
2:1
Orientation
landscape
Max file size
1 MB
File types
JPG, PNG

Notes & source

  • Static JPG or PNG in RGB at 72 DPI (CMYK will not display correctly)
  • 1 MB or less, or 20 MB or less for programmatic campaigns
  • Static only: video is not permitted on Billboard Live
  • Minimum legible text 8 px (12 px recommended)
  • Creatives must not distract drivers or pedestrians (no contrasting content, no traffic signs or lights)
  • Standard slot 10 seconds unless agreed otherwise
  • Screens do not emit sound
  • Content prohibitions may apply to selected screens (HFSS, alcohol, tobacco/vapes, guns, swimwear/underwear, politics): tell Bauer at least 7 days ahead
  • ASA/CAP rules apply
  • More than 10 creatives in a campaign costs £100 (net) per additional creative
  • Email content with the subject line [Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]
  • WeTransfer links must be sent in a separate email

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