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Captify Billboard Lightbox 970x250 (expands to 960x640) ad specs
Captify Billboard Lightbox 970x250 (expands to 960x640) ads are horizontal HTML5 creatives, measured at 970×250 px, up to 15 seconds long. They run in the Desktop billboard that expands to a lightbox with video, imagery, carousels or games; built by Captify Studio placement on Captify.
- 970×250 px
- 3.88:1
- 15 s
Visual
- Dimensions
- 970 × 250 px
Video & audio
- Max duration
- 15 s
Copy limits
- Text
- 125 chars
Notes & source
- 970x250 expanding to 960x640
- Video up to 15 seconds, muted by default
- Animation under 15 seconds
- About 125 characters of text recommended (stored as the copy limit)
- Supply a layered PSD, logo, fonts, guidelines and video (.mov/.mp4, 16:9 preferred)
- 970x250 is an IAB size
- Captify's own value is the 960x640 expansion
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