Captify

Published Modified

  • HTML5
  • Display

Captify Billboard Lightbox 970x250 (expands to 960x640) ad specs

Captify Billboard Lightbox 970x250 (expands to 960x640) ads are horizontal HTML5 creatives, measured at 970×250 px, up to 15 seconds long. They run in the Desktop billboard that expands to a lightbox with video, imagery, carousels or games; built by Captify Studio placement on Captify.

  • 970×250 px
  • 3.88:1
  • 15 s
Test a creative

Visual

Dimensions
970 × 250 px

Video & audio

Max duration
15 s

Copy limits

Text
125 chars

Notes & source

  • 970x250 expanding to 960x640
  • Video up to 15 seconds, muted by default
  • Animation under 15 seconds
  • About 125 characters of text recommended (stored as the copy limit)
  • Supply a layered PSD, logo, fonts, guidelines and video (.mov/.mp4, 16:9 preferred)
  • 970x250 is an IAB size
  • Captify's own value is the 960x640 expansion

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