How long can a Criteo VAST / VPAID Tag video be?

Criteo VAST / VPAID Tag videos can run up to 30 seconds.

Which file formats does Criteo VAST / VPAID Tag accept?

Criteo VAST / VPAID Tag accepts MP4 and MOV files.

What is the Criteo VAST / VPAID Tag ad format?

Criteo VAST / VPAID Tag is a video ad format that runs in the Open Web / Retail Media — Third-Party Video (VAST / VPAID) placement on Criteo. This page documents its full creative requirements, sourced from Criteo's official ad documentation.

Where does Criteo VAST / VPAID Tag appear on Criteo?

Criteo VAST / VPAID Tag ads appear in the Open Web / Retail Media — Third-Party Video (VAST / VPAID) placement on Criteo.

How does Criteo VAST / VPAID Tag compare to other Criteo ad formats?

Criteo VAST / VPAID Tag differs from other Criteo placements in its dimensions, its 30-second duration limit. Compare side-by-side from the Criteo publisher page on All Ad Specs.

Where can I find the official Criteo VAST / VPAID Tag documentation?

The official source for Criteo VAST / VPAID Tag requirements is https://www.criteo.com/digital-ad-formats/, linked from this page.

Are these Criteo VAST / VPAID Tag specs kept up to date?

Yes — every spec entry references Criteo's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Criteo placements?

Often partially — many Criteo placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Criteo VAST / VPAID Tag ad specs

Criteo VAST / VPAID Tag ads are video clips, up to 30 seconds long, delivered as MP4 or MOV. They run in the Open Web / Retail Media — Third-Party Video (VAST / VPAID) placement on Criteo. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Criteo's ad manager.

Max duration: 30 sec
File types: MP4, MOV
Orientation: Any

Visual specifications

Orientation	any
File types	MP4, MOV

Video & audio

Max duration	30 sec

Notes & source

VAST 2.0 or higher supported. OMID trackers supported. Video max length: 30 seconds. Either a Video MP4, MOV, a VPAID or a WRAPPER must be included in the VAST. At most one VAST wrapper that redirects to one VAST in-line is permitted. Companion ads are not taken into consideration. Ad pods (sequence of linear ads played back-to-back) are not supported. All ad responses must be SSL-compliant (HTTPS); all servers involved require full SSL certification. All creatives must be free of applications such as ActiveX, viruses, exit pops, spyware and malware. VAST tag URL can support macros (see Criteo's supported-macros list). No vendor limitations. Macros modification required before implementing. Devices: Desktop, Tablet, Mobile. Service type: Managed Service or Self Service.

Official source: https://www.criteo.com/digital-ad-formats/

Frequently asked questions

How long can a Criteo VAST / VPAID Tag video be?: Criteo VAST / VPAID Tag videos can run up to 30 seconds.
Which file formats does Criteo VAST / VPAID Tag accept?: Criteo VAST / VPAID Tag accepts MP4 and MOV files.
What is the Criteo VAST / VPAID Tag ad format?: Criteo VAST / VPAID Tag is a video ad format that runs in the Open Web / Retail Media — Third-Party Video (VAST / VPAID) placement on Criteo. This page documents its full creative requirements, sourced from Criteo's official ad documentation.
Where does Criteo VAST / VPAID Tag appear on Criteo?: Criteo VAST / VPAID Tag ads appear in the Open Web / Retail Media — Third-Party Video (VAST / VPAID) placement on Criteo.
How does Criteo VAST / VPAID Tag compare to other Criteo ad formats?: Criteo VAST / VPAID Tag differs from other Criteo placements in its dimensions, its 30-second duration limit. Compare side-by-side from the Criteo publisher page on All Ad Specs.
Where can I find the official Criteo VAST / VPAID Tag documentation?: The official source for Criteo VAST / VPAID Tag requirements is https://www.criteo.com/digital-ad-formats/, linked from this page.
Are these Criteo VAST / VPAID Tag specs kept up to date?: Yes — every spec entry references Criteo's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Criteo placements?: Often partially — many Criteo placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.