What size are Google Ads Display Banner — Leaderboard ads?

Google Ads Display Banner — Leaderboard ads are 728×90 pixels with an aspect ratio of 728:90.

What aspect ratio does Google Ads Display Banner — Leaderboard use?

Google Ads Display Banner — Leaderboard supports 728:90 aspect ratio.

What is the maximum file size for Google Ads Display Banner — Leaderboard?

Files for Google Ads Display Banner — Leaderboard can be up to 0.15 MB.

Which file formats does Google Ads Display Banner — Leaderboard accept?

Google Ads Display Banner — Leaderboard accepts JPG, PNG, GIF, and HTML5 files.

Where does Google Ads Display Banner — Leaderboard appear on Google Ads?

Google Ads Display Banner — Leaderboard ads appear in the Display Network placement on Google Ads.

Where can I find the official Google Ads Display Banner — Leaderboard documentation?

The official source for Google Ads Display Banner — Leaderboard requirements is https://support.google.com/google-ads/answer/1722096, linked from this page.

Are these Google Ads Display Banner — Leaderboard specs kept up to date?

Yes — every spec entry references Google Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Google Ads placements?

Often partially — many Google Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Google Ads Display Banner — Leaderboard ad specs

Google Ads Display Banner — Leaderboard ads are horizontal 728:90 still images, measured at 728×90 px, up to 0.15 MB per file, delivered as JPG, PNG, GIF, or HTML5. They run in the Display Network placement on Google Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Google Ads's ad manager.

Dimensions: 728×90 px
Aspect ratio: 728:90
Max file size: 0.15 MB

Visual specifications

Dimensions	728 × 90 px
Aspect ratios	728:90
Orientation	landscape
Max file size	0.15 MB
File types	JPG, PNG, GIF, HTML5

Notes & source

Max 150KB for static; HTML5 up to 150KB initial load.

Official source: https://support.google.com/google-ads/answer/1722096

Frequently asked questions

What size are Google Ads Display Banner — Leaderboard ads?: Google Ads Display Banner — Leaderboard ads are 728×90 pixels with an aspect ratio of 728:90.
What aspect ratio does Google Ads Display Banner — Leaderboard use?: Google Ads Display Banner — Leaderboard supports 728:90 aspect ratio.
What is the maximum file size for Google Ads Display Banner — Leaderboard?: Files for Google Ads Display Banner — Leaderboard can be up to 0.15 MB.
Which file formats does Google Ads Display Banner — Leaderboard accept?: Google Ads Display Banner — Leaderboard accepts JPG, PNG, GIF, and HTML5 files.
Where does Google Ads Display Banner — Leaderboard appear on Google Ads?: Google Ads Display Banner — Leaderboard ads appear in the Display Network placement on Google Ads.
Where can I find the official Google Ads Display Banner — Leaderboard documentation?: The official source for Google Ads Display Banner — Leaderboard requirements is https://support.google.com/google-ads/answer/1722096, linked from this page.
Are these Google Ads Display Banner — Leaderboard specs kept up to date?: Yes — every spec entry references Google Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Google Ads placements?: Often partially — many Google Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.