Google Ads

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  • HTML5
  • Display

Google Ads DV360 HTML5 Display ad specs

DV360 HTML5 Display ads are HTML5 creatives, delivered as ZIP. They run on Display & Video 360 (display line items).

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    File types
    ZIP

    Notes & source

    • Build to one of DV360's common display sizes (e.g. 300×250, 728×90, 160×600, 320×50, 970×250)
    • The ZIP has no size limit, but everything the browser downloads when the ad serves is capped at 5 MB
    • Use a clickTag for the click-through and don't minify it
    • Allowed inside the ZIP: .html, .htm, .css, .js, .jpg, .jpeg, .gif, .png, .svg and web fonts (.woff, .woff2, .ttf, .otf, .eot)
    • Clicks open the landing page in a new tab or window
    • No auto-playing audio
    • Video may autoplay muted
    • No pop-ups or surveys

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