Google Ads

Published Modified

  • Video
  • Display
  • Video

Google Ads DV360 Native Video ad specs

DV360 Native Video ads are video clips. They run on Display & Video 360 (native (display line items)).

Copy limits

CTA
15 chars
Text
90 chars
Headline
25 chars
Long text
150 chars
Caption URL
30 chars
Long headline
50 chars
Advertiser name
25 chars

Notes & source

  • Video follows DV360's video creative guidelines
  • Upload the highest-quality source so it can be transcoded into as many serving files as possible
  • Required 1.91:1 cover image shown before play (JPG or PNG, up to 1200 KB)
  • Add 16:9, 4:3 and 1:1 cover versions for more inventory
  • Also needs a square logo (100×100 to 2000×2000)
  • Character limits are for single-byte characters
  • Halve them for Chinese, Japanese or Korean

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