Published Modified
Google Ads DV360 Native Video ad specs
DV360 Native Video ads are video clips. They run on Display & Video 360 (native (display line items)).
Copy limits
- CTA
- 15 chars
- Text
- 90 chars
- Headline
- 25 chars
- Long text
- 150 chars
- Caption URL
- 30 chars
- Long headline
- 50 chars
- Advertiser name
- 25 chars
Notes & source
- Video follows DV360's video creative guidelines
- Upload the highest-quality source so it can be transcoded into as many serving files as possible
- Required 1.91:1 cover image shown before play (JPG or PNG, up to 1200 KB)
- Add 16:9, 4:3 and 1:1 cover versions for more inventory
- Also needs a square logo (100×100 to 2000×2000)
- Character limits are for single-byte characters
- Halve them for Chinese, Japanese or Korean
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