IAB Standards

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IAB Standards Native Ad — Text Assets ad specs

IAB Standards Native Ad — Text Assets ads are text creatives. They run in the Native (in-feed, in-content, right rail, recommendation widget) placement on IAB Standards. Copy is capped at 140-character headline, 140-character text, and 15-character cta.

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    Copy limits

    CTA
    15 chars
    Text
    140 chars
    Headline
    140 chars
    Sponsored by
    25 chars

    Notes & source

    • Title (headline) comes in 25, 90 or 140-character tiers
    • 140 is the longest
    • Sponsored-by brand name is required (25 characters)
    • Description up to 140 characters
    • CTA text up to 15
    • Optional data assets: rating (0–5), likes, downloads, price, sale price, phone, address, display URL

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