Media Impact

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  • Video
  • Video

Media Impact Muted Instream Ad ad specs

Media Impact Muted Instream Ad ads are horizontal 16:9 video clips, at least 1280×720 px, up to 100 MB per file, up to 30 seconds long, delivered as MP4. They run in the BILD, WELT and Media Impact portfolio · Video placement on Media Impact. Encode with H.264 video with MPEG Audio audio.

  • min 1280×720 px
  • 16:9
  • 100 MB
  • 30 s
Test a creative

Visual

Minimum size
1280 × 720 px
Aspect ratios
16:9
Max file size
100 MB
File types
MP4

Video & audio

Max duration
30 s
Video codec
H.264
Audio codec
MPEG Audio

Notes & source

  • MP4 or VAST redirect (redirects need a CORS header with 200 response, MP4 and HTTPS)
  • VP6 or H.264, MPEG audio
  • Loudness -23 LUFS ±1 LU over the whole spot, true peak max. -1 dBTP
  • Shown in autoplay-muted video articles when sound is not activated for 10 seconds
  • Can be unmuted at any time
  • Interactive videos need ad labelling, a remaining-time display and a close button
  • Keep the top and bottom 40 px free of advertising messages and clickable elements
  • Sound must be switchable on/off and adjustable by the user via visible controls
  • Media Impact may reject creatives with technical problems
  • Certified providers preferred (Innovid, Brainient, Sizmek)
  • Different specs apply to wrappers (on request)

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What is the Media Impact Muted Instream Ad ad format?

Media Impact Muted Instream Ad is a video ad format that runs in the BILD, WELT and Media Impact portfolio · Video placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What size are Media Impact Muted Instream Ad ads?

Media Impact Muted Instream Ad creatives must be at least 1280×720 pixels, in 16:9.

What is the maximum file size for Media Impact Muted Instream Ad?

Files for Media Impact Muted Instream Ad can be up to 100 MB.

Which file formats does Media Impact Muted Instream Ad accept?

Media Impact Muted Instream Ad accepts MP4 files.

How long can Media Impact Muted Instream Ad ads be?

Media Impact Muted Instream Ad ads run up to 30 seconds.

Where can I find the official Media Impact Muted Instream Ad documentation?

The official source for Media Impact Muted Instream Ad requirements is https://www.mediaimpact.de/en/specs/muted-instream-ad/, linked from this page.

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