Media Impact

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  • Video
  • Video

Media Impact Video Bumper Ad ad specs

Media Impact Video Bumper Ad ads are horizontal 16:9 video clips, at least 1280×720 px, up to 100 MB per file, up to 6 seconds long, delivered as MP4. They run in the BILD, WELT and Media Impact portfolio · Video placement on Media Impact. Encode with H.264 video with MPEG Audio audio.

  • min 1280×720 px
  • 16:9
  • 100 MB
  • 6 s
Test a creative

Visual

Minimum size
1280 × 720 px
Aspect ratios
16:9
Max file size
100 MB
File types
MP4

Video & audio

Max duration
6 s
Video codec
H.264
Audio codec
MPEG Audio

Notes & source

  • MP4 or VAST redirect (redirects need a CORS header with 200 response, MP4 and HTTPS)
  • VP6 or H.264, MPEG audio
  • Loudness -23 LUFS ±1 LU over the whole spot, true peak max. -1 dBTP
  • Clickable opener spot before the video content
  • Interactive videos need ad labelling, a remaining-time display and a close button
  • Keep the top and bottom 40 px free of advertising messages and clickable elements
  • Sound must be switchable on/off and adjustable by the user via visible controls
  • Media Impact may reject creatives with technical problems
  • Certified providers preferred (Innovid, Brainient, Sizmek)
  • Different specs apply to wrappers (on request)

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What is the Media Impact Video Bumper Ad ad format?

Media Impact Video Bumper Ad is a video ad format that runs in the BILD, WELT and Media Impact portfolio · Video placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What size are Media Impact Video Bumper Ad ads?

Media Impact Video Bumper Ad creatives must be at least 1280×720 pixels, in 16:9.

What is the maximum file size for Media Impact Video Bumper Ad?

Files for Media Impact Video Bumper Ad can be up to 100 MB.

Which file formats does Media Impact Video Bumper Ad accept?

Media Impact Video Bumper Ad accepts MP4 files.

How long can Media Impact Video Bumper Ad ads be?

Media Impact Video Bumper Ad ads run up to 6 seconds.

Where can I find the official Media Impact Video Bumper Ad documentation?

The official source for Media Impact Video Bumper Ad requirements is https://www.mediaimpact.de/en/specs/video-bumper-ad/, linked from this page.

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