Media Impact

Published Modified

  • Video
  • Video

Media Impact Video Post-Roll ad specs

Media Impact Video Post-Roll ads are horizontal 16:9 video clips, at least 1280×720 px, up to 100 MB per file, up to 30 seconds long, delivered as MP4. They run in the BILD, WELT and Media Impact portfolio · Video placement on Media Impact. Encode with H.264 video with MPEG Audio audio.

  • min 1280×720 px
  • 16:9
  • 100 MB
  • 30 s
Test a creative

Visual

Minimum size
1280 × 720 px
Aspect ratios
16:9
Max file size
100 MB
File types
MP4

Video & audio

Max duration
30 s
Video codec
H.264
Audio codec
MPEG Audio

Notes & source

  • MP4 or VAST redirect (redirects need a CORS header with 200 response, MP4 and HTTPS)
  • VP6 or H.264, MPEG audio
  • Loudness -23 LUFS ±1 LU over the whole spot, true peak max. -1 dBTP
  • Autoplays after the video content
  • Interactive videos need ad labelling, a remaining-time display and a close button
  • Keep the top and bottom 40 px free of advertising messages and clickable elements
  • Sound must be switchable on/off and adjustable by the user via visible controls
  • Media Impact may reject creatives with technical problems
  • Certified providers preferred (Innovid, Brainient, Sizmek)
  • Different specs apply to wrappers (on request)

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What is the Media Impact Video Post-Roll ad format?

Media Impact Video Post-Roll is a video ad format that runs in the BILD, WELT and Media Impact portfolio · Video placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What size are Media Impact Video Post-Roll ads?

Media Impact Video Post-Roll creatives must be at least 1280×720 pixels, in 16:9.

What is the maximum file size for Media Impact Video Post-Roll?

Files for Media Impact Video Post-Roll can be up to 100 MB.

Which file formats does Media Impact Video Post-Roll accept?

Media Impact Video Post-Roll accepts MP4 files.

How long can Media Impact Video Post-Roll ads be?

Media Impact Video Post-Roll ads run up to 30 seconds.

Where can I find the official Media Impact Video Post-Roll documentation?

The official source for Media Impact Video Post-Roll requirements is https://www.mediaimpact.de/en/specs/video-postroll/, linked from this page.

Related formats