Moloco

Published Modified

  • Video
  • Video

Moloco Native Video (landscape) ad specs

Moloco Native Video (landscape) ads are video clips, up to 10 MB per file, 6–100 seconds long, delivered as MP4. They run in the Moloco Ads in-app exchanges · Native video placement on Moloco.

  • 10 MB
  • 100 s
Test a creative

Visual

Orientation
landscape
Max file size
10 MB
File types
MP4
Recommended size
1280 × 720 px
Recommended ratio
16:9

Video & audio

Max duration
100 s
Min duration
6 s

Copy limits

CTA
100 chars
Headline
70 chars
Description
90 chars
Sponsored by
25 chars

Notes & source

  • 16:9 (1280×720) is recommended
  • All other ratios are accepted, and square (1:1) videos can be uploaded too
  • Use both a portrait and a landscape video per campaign
  • Needs a thumbnail image whose ratio matches the video (JPEG, JPG, PNG or GIF, up to 500 KB or 1 MB as GIF)
  • Moloco can generate it
  • Timetree (Japan only) needs 16:9 native videos at 640×360
  • Samsung exchange has its own native video guidelines
  • Keep the title within 25 bytes and free of emojis to reach the most inventories
  • Emojis are allowed in the description
  • Campaigns targeting Japan should add native creatives for local native-only exchanges (ADGENERATION, FIVE, FLUCT)

Official source · checked not yet

Frequently asked questions

What is the maximum file size for Moloco Native Video (landscape)?

Files for Moloco Native Video (landscape) can be up to 10 MB.

Which file formats does Moloco Native Video (landscape) accept?

Moloco Native Video (landscape) accepts MP4 files.

How long can Moloco Native Video (landscape) ads be?

Moloco Native Video (landscape) ads run 6 to 100 seconds.

What are the copy limits for Moloco Native Video (landscape)?

Moloco Native Video (landscape) allows 70 characters for the headline, 25 characters for Sponsored By, 90 characters for the description and 100 characters for the CTA.

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