Nativo

Published Modified

  • Video
  • Video

Nativo Native Video ad specs

Nativo Native Video ads are video clips, up to 2000 MB per file, up to 180 seconds long, delivered as MP4. They run in the Nativo in-feed and in-article video on publisher sites placement on Nativo.

Visual

Max file size
2 GB
File types
MP4

Video & audio

Max duration
180 s

Copy limits

Headline
80 chars
Preview text
120 chars
Advertiser name
25 chars

Notes & source

  • Scroll-to-play (muted autoplay at 50% in view, pauses below 50%) or click-to-play
  • Raw MP4 or third-party VAST 1.0–3.0 (VPAID 1.0/2.0 supported)
  • 15–30 seconds ideal, 3 minutes max, up to 2 GB, at least 2 Mbps
  • Needs a cover image (800x600 recommended minimum, up to 3 MB), headline and advertiser name

Official source (opens in a new tab) · checked not yet

Frequently asked questions

What is the maximum file size for Nativo Native Video?

Files for Nativo Native Video can be up to 2000 MB.

Which file formats does Nativo Native Video accept?

Nativo Native Video accepts MP4 files.

How long can Nativo Native Video ads be?

Nativo Native Video ads can be up to 180 seconds long.

What are the character limits for Nativo Native Video?

Nativo Native Video allows 80 characters for the headline, 120 characters for the preview text and 25 characters for the advertiser name.

Where can I find the official Nativo Native Video documentation?

The official source for Nativo Native Video requirements is https://support.nativo.com/en/articles/11137136-native-video-creative-specs, linked from this page.