Outbrain Standard Native ad specs

Outbrain Standard Native ads are horizontal 3:2 still images, measured at 1200×800 px, up to 2.5 MB per file, delivered as PNG or JPG. They run in the Native — In the Feed (managed and programmatic) placement on Outbrain. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Outbrain's ad manager.

Visual specifications

Dimensions1200 × 800 px
Aspect ratios3:2
Orientationlandscape
Max file size2.5 MB
File typesPNG, JPG

Copy limits

Headline60 chars

Notes & source

Image: PNG or JPG at 1200×800 (3:2 ratio), max 2.5 MB. Title up to 100 characters (60 recommended). Brand name up to 60 characters. Optional description up to 150 characters. CTA selected from a predefined list (10 languages supported). Best for consideration and performance. Devices: all.

Official source: https://www.outbrain.com/help/ads-specs/#native-image

Frequently asked questions

What size are Outbrain Standard Native ads?
Outbrain Standard Native ads are 1200×800 pixels with an aspect ratio of 3:2.
What aspect ratio does Outbrain Standard Native use?
Outbrain Standard Native supports 3:2 aspect ratio.
What is the maximum file size for Outbrain Standard Native?
Files for Outbrain Standard Native can be up to 2.5 MB.
Which file formats does Outbrain Standard Native accept?
Outbrain Standard Native accepts PNG and JPG files.
What are the copy limits for Outbrain Standard Native?
Outbrain Standard Native copy is limited to 60-character headlines.
What is the Outbrain Standard Native ad format?
Outbrain Standard Native is a image ad format that runs in the Native — In the Feed (managed and programmatic) placement on Outbrain. This page documents its full creative requirements, sourced from Outbrain's official ad documentation.
Where does Outbrain Standard Native appear on Outbrain?
Outbrain Standard Native ads appear in the Native — In the Feed (managed and programmatic) placement on Outbrain.
How does Outbrain Standard Native compare to other Outbrain ad formats?
Outbrain Standard Native differs from other Outbrain placements in its 1200×800px canvas, and a 2.5MB file ceiling. Compare side-by-side from the Outbrain publisher page on All Ad Specs.