Reddit

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Reddit AMA Ad ad specs

Reddit AMA Ad ads are text creatives. They run in the Feed and conversation placement on Reddit. Copy is capped at 300-character headline.

Copy limits

Headline
300 chars

Notes & source

  • Promotes an organic AMA (Ask Me Anything) post
  • The headline, body and thumbnail come from the post, and the title can't be changed once posted
  • The call to action changes by phase: Remind Me before, Join Now during, none after
  • Custom CTAs and destination URLs aren't supported
  • a click opens the AMA post
  • The first image in the post becomes the thumbnail and can't be cropped
  • Reddit recommends following its image ad specs
  • Awareness and consideration or traffic campaigns only

Official source (opens in a new tab) · checked not yet