Seznam Sklik

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Seznam Sklik Text Ad (Search) ad specs

Seznam Sklik Text Ad (Search) ads are text creatives. They run in the Seznam.cz search results · Search text ad placement on Seznam Sklik. Copy is capped at 30-character headline 1, 30-character headline 2, and 90-character description.

Copy limits

Path
15 chars
Sitelink
25 chars
Headline 1
30 chars
Headline 2
30 chars
Description
90 chars

Notes & source

  • Two headlines, one description and two optional 15-character paths
  • The display URL uses the destination domain
  • Dynamic keyword insertion with {keyword: alternative word} in headlines and description
  • Up to six sitelinks (25 characters each) can show for top positions
  • Labels, location and Click2Call extensions are available

Official source (opens in a new tab) · checked not yet

Frequently asked questions

What is the Seznam Sklik Text Ad (Search) ad format?

Seznam Sklik Text Ad (Search) is a text ad format that runs in the Seznam.cz search results · Search text ad placement on Seznam Sklik. This page lists its creative requirements, taken from Seznam Sklik’s official spec documentation.

What are the copy limits for Seznam Sklik Text Ad (Search)?

Seznam Sklik Text Ad (Search) allows 30 characters for the headline 1, 30 characters for the headline 2, 90 characters for the description, 15 characters for the path and 25 characters for the sitelink.

Where can I find the official Seznam Sklik Text Ad (Search) documentation?

The official source for Seznam Sklik Text Ad (Search) requirements is https://napoveda.sklik.cz/en/search-network/text-ads/, linked from this page.