SmartBrief

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  • Image
  • Display

SmartBrief Billboard 970x250 ad specs

SmartBrief Billboard 970x250 ads are horizontal still images, measured at 970×250 px, up to 0.25 MB per file, up to 15 seconds long, delivered as GIF, JPEG, or PNG. They run in the Top of SmartBrief newsletters, below the masthead placement on SmartBrief.

  • 970×250 px
  • 3.88:1
  • 250 KB
  • 15 s
Test a creative

Visual

Dimensions
970 × 250 px
Max file size
250 KB
File types
GIF, JPEG, PNG

Video & audio

Max duration
15 s

Notes & source

  • GIF, JPEG or PNG up to 250k
  • Shown at 650x167 on desktop and scaled on mobile (650x167 creative may also be accepted)
  • Animation up to 15 seconds, with branding and CTA on the first frame
  • Site-served only (standard click and impression trackers accepted)
  • Due 3 business days before the send
  • IAB size
  • Source: SmartBrief 2024 spec PDFs

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