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Ströer DOOH Advertorial non-branded ad specs

Ströer DOOH Advertorial non-branded ads are still images, delivered as JPG, AVI, or MP4. They run in the DOOH Infoscreen, Station and Mall (editorial look) · DOOH screens placement on Ströer.

Visual

File types
JPG, AVI, MP4

Video & audio

Video codec
H.264

Copy limits

Text
150 chars
Headline
45 chars

Notes & source

  • Advertorial in the look of an editorial article (tip format) on DOOH Infoscreen, Station or Mall
  • Ströer builds the spot from supplied article text, image or video and logo
  • Standard spot length 10 seconds
  • Mandatory ad labelling
  • Logo ideally as vector graphic in sRGB
  • Article image or video in RGB (no CMYK)
  • Still image or only slight movement recommended
  • Video 25 or 30 fps

Official source (opens in a new tab) · checked not yet

Frequently asked questions

What is the Ströer DOOH Advertorial non-branded ad format?

Ströer DOOH Advertorial non-branded is an image ad format that runs in the DOOH Infoscreen, Station and Mall (editorial look) · DOOH screens placement on Ströer. This page lists its creative requirements, taken from Ströer’s official spec documentation.

Which file formats does Ströer DOOH Advertorial non-branded accept?

Ströer DOOH Advertorial non-branded accepts JPG, AVI or MP4 files.

What are the copy limits for Ströer DOOH Advertorial non-branded?

Ströer DOOH Advertorial non-branded allows 45 characters for the headline and 150 characters for the text.

Where can I find the official Ströer DOOH Advertorial non-branded documentation?

The official source for Ströer DOOH Advertorial non-branded requirements is https://specs.stroeer.de/DOOH+Advertorial+non-branded_EN.pdf, linked from this page.