Taboola

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Taboola App Install Ad ad specs

Taboola App Install Ad ads are horizontal still images, at least 1000×600 px, up to 1 MB per file, delivered as JPEG, BMP, PNG, WBMP, or GIF. They run in the Taboola Realize network · App promotion (App Install card) placement on Taboola.

  • min 1000×600 px
  • 16:9
  • 4:3
  • 1 MB
Test a creative

Visual

Minimum size
1000 × 600 px
Aspect ratios
16:9, 4:3
Max file size
1 MB
File types
JPEG, BMP, PNG, WBMP, GIF
Recommended ratio
16:9

Copy limits

Headline
60 chars
Advertiser name
30 chars

Notes & source

  • The store rating and app logo are pulled from the App Store or Google Play URL
  • CTA: Download Now (recommended), Install Now or Play Now
  • The App Install card also takes Motion Ads (MP4, MOV or GIF, 16:9, up to 15 seconds)
  • A third-party tracking partner URL (S2S integration) or the store URL is needed

Official source · checked not yet

Frequently asked questions

What size are Taboola App Install Ad ads?

Taboola App Install Ad images must be at least 1000×600 pixels.

What aspect ratio does Taboola App Install Ad use?

Taboola App Install Ad supports 16:9, 4:3.

What is the maximum file size for Taboola App Install Ad?

Files for Taboola App Install Ad can be up to 1 MB.

Which file formats does Taboola App Install Ad accept?

Taboola App Install Ad accepts JPEG, BMP, PNG, WBMP, GIF files.

What are the copy limits for Taboola App Install Ad?

Taboola App Install Ad allows 60 characters for headlines, 30 characters for business or brand name.

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