Taboola

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  • HTML5
  • Display

Taboola Display HTML5 Banner 728×90 ad specs

Taboola Display HTML5 Banner 728×90 ads are horizontal 8.09:1 HTML5 creatives, measured at 728×90 px, up to 2 MB per file, delivered as ZIP. They run in the Taboola Realize · Display (HTML5 rich media) placement on Taboola.

  • 728×90 px
  • 8.09:1
  • 2 MB
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Visual

Dimensions
728 × 90 px
Aspect ratios
8.09:1
Orientation
landscape
Max file size
2 MB
File types
ZIP

Notes & source

  • One of the seven IAB standard sizes Taboola recommends for the widest reach
  • The others are 300×250, 300×600, 320×50, 970×250, 160×600, 250×250
  • One ZIP with all files under a root folder and index.html at the root
  • Include a static backup image (JPG, PNG or GIF) for browsers with JavaScript turned off
  • Values from Taboola Creative Shop’s 2026 creative best-practices PDF

Official source · checked not yet

Frequently asked questions

What size is Taboola Display HTML5 Banner 728×90?

Taboola Display HTML5 Banner 728×90 is 728×90 pixels.

What is the maximum file size for Taboola Display HTML5 Banner 728×90?

Files for Taboola Display HTML5 Banner 728×90 can be up to 2 MB.

Which file formats does Taboola Display HTML5 Banner 728×90 accept?

Taboola Display HTML5 Banner 728×90 accepts ZIP files.

Related formats