Telegram Ads Sponsored Message ad specs

Telegram Ads Sponsored Message ads are text creatives. They run in the Telegram public channels and search · Sponsored message placement on Telegram Ads. Copy is capped at 160-character text.

Test a creative

Copy limits

Text: 160 chars

Notes & source

Up to 160 characters of text, spaces included, plus a button that opens the advertised link
One optional link in the text (@link, t.me/link or t.me/link/123), going to the same place as the button
No line breaks, bullet points, numbered lists, gimmicky capitals or heavy emoji
Promoted channels and bots need a profile image and a full description
Channels must have posted in the last two weeks
Image and video media can be added in the ad platform, but Telegram publishes no file specs for them

Official source (opens in a new tab) · checked not yet

Frequently asked questions

What are the copy limits for Telegram Ads Sponsored Message?

Telegram Ads Sponsored Message allows 160 characters for body text.

Can Telegram Ads include images or video?

Telegram’s public guidelines describe text ads only: 160 characters and a button. Media options are set up inside the Telegram Ad Platform, and their file specs are not published.