What size are The Trade Desk App-Install Ad ads?

The Trade Desk App-Install Ad ads are 1200×627 pixels with an aspect ratio of 1.91:1.

What aspect ratio does The Trade Desk App-Install Ad use?

The Trade Desk App-Install Ad supports 1.91:1 aspect ratio.

Which file formats does The Trade Desk App-Install Ad accept?

The Trade Desk App-Install Ad accepts JPG and PNG files.

What are the copy limits for The Trade Desk App-Install Ad?

The Trade Desk App-Install Ad copy is limited to 25-character headlines, 90-character body text, and 15-character CTAs.

What is the The Trade Desk App-Install Ad ad format?

The Trade Desk App-Install Ad is a image ad format that runs in the App-Install / Native placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.

Where does The Trade Desk App-Install Ad appear on The Trade Desk?

The Trade Desk App-Install Ad ads appear in the App-Install / Native placement on The Trade Desk.

How does The Trade Desk App-Install Ad compare to other The Trade Desk ad formats?

The Trade Desk App-Install Ad differs from other The Trade Desk placements in its 1200×627px canvas. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.

Where can I find the official The Trade Desk App-Install Ad documentation?

The official source for The Trade Desk App-Install Ad requirements is https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf, linked from this page.

The Trade Desk App-Install Ad ad specs

The Trade Desk App-Install Ad ads are horizontal 1.91:1 still images, measured at 1200×627 px, delivered as JPG or PNG. They run in the App-Install / Native placement on The Trade Desk. Use these requirements to brief designers, validate uploads, and avoid creative rejections in The Trade Desk's ad manager.

Dimensions: 1200×627 px
Aspect ratio: 1.91:1
File types: JPG, PNG

Visual specifications

Dimensions	1200 × 627 px
Aspect ratios	1.91:1
Orientation	landscape
File types	JPG, PNG

Copy limits

Headline	25 chars
Primary text	90 chars
Call to action	15 chars

Notes & source

Required assets: Main image 1200×627 (1.91:1), Icon 200×200 (1:1), Logo 200×200 (1:1), Short title up to 25 characters, Long title up to 90 characters, Short description up to 90 characters, Long description up to 140 characters, Sponsor (brand) up to 25 characters, CTA up to 15 characters, Price up to 15 characters, Rating between 0 and 5 stars. Do not include a Store Name asset (Google bug rejects ads with it). Google AdX icon is 128×128.

Official source: https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf

Frequently asked questions

What size are The Trade Desk App-Install Ad ads?: The Trade Desk App-Install Ad ads are 1200×627 pixels with an aspect ratio of 1.91:1.
What aspect ratio does The Trade Desk App-Install Ad use?: The Trade Desk App-Install Ad supports 1.91:1 aspect ratio.
Which file formats does The Trade Desk App-Install Ad accept?: The Trade Desk App-Install Ad accepts JPG and PNG files.
What are the copy limits for The Trade Desk App-Install Ad?: The Trade Desk App-Install Ad copy is limited to 25-character headlines, 90-character body text, and 15-character CTAs.
What is the The Trade Desk App-Install Ad ad format?: The Trade Desk App-Install Ad is a image ad format that runs in the App-Install / Native placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.
Where does The Trade Desk App-Install Ad appear on The Trade Desk?: The Trade Desk App-Install Ad ads appear in the App-Install / Native placement on The Trade Desk.
How does The Trade Desk App-Install Ad compare to other The Trade Desk ad formats?: The Trade Desk App-Install Ad differs from other The Trade Desk placements in its 1200×627px canvas. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.
Where can I find the official The Trade Desk App-Install Ad documentation?: The official source for The Trade Desk App-Install Ad requirements is https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf, linked from this page.