The Trade Desk Audio — General ad specs

The Trade Desk Audio — General ads are audio files, delivered as MP3, M4A, OGG, or WAV. They run in the Audio (cross-publisher) placement on The Trade Desk. Master audio at 160 kbps for consistent loudness. Use these requirements to brief designers, validate uploads, and avoid creative rejections in The Trade Desk's ad manager.

Visual specifications

Orientationany
File typesMP3, M4A, OGG, WAV

Video & audio

Audio bitrate160 kbps

Notes & source

File types: MP3, M4A, OGG, WAV. Spot length 15, 30, or 60 seconds. Bitrate 160 kbps (hosted MP3 must have constant bitrate). VAST 2.0 is most widely supported across audio publishers. Publisher-specific specifications take priority.

Official source: https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf

Frequently asked questions

Which file formats does The Trade Desk Audio — General accept?
The Trade Desk Audio — General accepts MP3, M4A, OGG, and WAV files.
What is the The Trade Desk Audio — General ad format?
The Trade Desk Audio — General is a audio ad format that runs in the Audio (cross-publisher) placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.
Where does The Trade Desk Audio — General appear on The Trade Desk?
The Trade Desk Audio — General ads appear in the Audio (cross-publisher) placement on The Trade Desk.
How does The Trade Desk Audio — General compare to other The Trade Desk ad formats?
The Trade Desk Audio — General differs from other The Trade Desk placements in its dimensions. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.
Where can I find the official The Trade Desk Audio — General documentation?
The official source for The Trade Desk Audio — General requirements is https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf, linked from this page.
Are these The Trade Desk Audio — General specs kept up to date?
Yes — every spec entry references The Trade Desk's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other The Trade Desk placements?
Often partially — many The Trade Desk placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.