Yahoo Advertising E2E Lighthouse ad specs

Yahoo Advertising E2E Lighthouse ads are still images, up to 2 MB per file, delivered as JPG, PNG, or GIF. They run in the Premium Yahoo properties (Yahoo Mail, Homepage, News, Sports, Finance, AOL) placement on Yahoo Advertising. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Yahoo Advertising's ad manager.

Visual specifications

Orientationany
Max file size2 MB
File typesJPG, PNG, GIF

Notes & source

Video: Video Video will autoplay and then resolve to the video poster. Max video length: 15s Static Image Should contain logo, copy, CTA Video Poster A video poster is a static preview image displayed after | Full Bleed Video: Static: Include logo and CTA. Be mindful of the replay icon which will be display in the center of the image.

Official source: https://adspecs.yahooinc.com/format/e2e-lighthouse

Frequently asked questions

What is the maximum file size for Yahoo Advertising E2E Lighthouse?
Files for Yahoo Advertising E2E Lighthouse can be up to 2 MB.
Which file formats does Yahoo Advertising E2E Lighthouse accept?
Yahoo Advertising E2E Lighthouse accepts JPG, PNG, and GIF files.
What is the Yahoo Advertising E2E Lighthouse ad format?
Yahoo Advertising E2E Lighthouse is a image ad format that runs in the Premium Yahoo properties (Yahoo Mail, Homepage, News, Sports, Finance, AOL) placement on Yahoo Advertising. This page documents its full creative requirements, sourced from Yahoo Advertising's official ad documentation.
Where does Yahoo Advertising E2E Lighthouse appear on Yahoo Advertising?
Yahoo Advertising E2E Lighthouse ads appear in the Premium Yahoo properties (Yahoo Mail, Homepage, News, Sports, Finance, AOL) placement on Yahoo Advertising.
How does Yahoo Advertising E2E Lighthouse compare to other Yahoo Advertising ad formats?
Yahoo Advertising E2E Lighthouse differs from other Yahoo Advertising placements in its dimensions, and a 2MB file ceiling. Compare side-by-side from the Yahoo Advertising publisher page on All Ad Specs.
Where can I find the official Yahoo Advertising E2E Lighthouse documentation?
The official source for Yahoo Advertising E2E Lighthouse requirements is https://adspecs.yahooinc.com/format/e2e-lighthouse, linked from this page.
Are these Yahoo Advertising E2E Lighthouse specs kept up to date?
Yes — every spec entry references Yahoo Advertising's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Yahoo Advertising placements?
Often partially — many Yahoo Advertising placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.