Yahoo Advertising Native Stream (3rd Party Programmatic) ad specs

Yahoo Advertising Native Stream (3rd Party Programmatic) ads are still images, up to 2 MB per file, delivered as JPG, PNG, or GIF. They run in the Native placements in Yahoo's Native Network feed placement on Yahoo Advertising. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Yahoo Advertising's ad manager.

Visual specifications

Orientationany
Max file size2 MB
File typesJPG, PNG, GIF

Notes & source

Ad Copy: Images We highly recommend that no ad copy or text appear in the image. There are other elements in the ad execution (title, description, etc.) that provide ample opportunity for ad copy to accompany | Click-Through/Landing Page URL: Campaigns targeting all three screens should include a landing page URL that recognizes and adapts to the screen it is displayed on.

Official source: https://adspecs.yahooinc.com/format/native-stream-programmatic-

Frequently asked questions

What is the maximum file size for Yahoo Advertising Native Stream (3rd Party Programmatic)?
Files for Yahoo Advertising Native Stream (3rd Party Programmatic) can be up to 2 MB.
Which file formats does Yahoo Advertising Native Stream (3rd Party Programmatic) accept?
Yahoo Advertising Native Stream (3rd Party Programmatic) accepts JPG, PNG, and GIF files.
What is the Yahoo Advertising Native Stream (3rd Party Programmatic) ad format?
Yahoo Advertising Native Stream (3rd Party Programmatic) is a image ad format that runs in the Native placements in Yahoo's Native Network feed placement on Yahoo Advertising. This page documents its full creative requirements, sourced from Yahoo Advertising's official ad documentation.
Where does Yahoo Advertising Native Stream (3rd Party Programmatic) appear on Yahoo Advertising?
Yahoo Advertising Native Stream (3rd Party Programmatic) ads appear in the Native placements in Yahoo's Native Network feed placement on Yahoo Advertising.
How does Yahoo Advertising Native Stream (3rd Party Programmatic) compare to other Yahoo Advertising ad formats?
Yahoo Advertising Native Stream (3rd Party Programmatic) differs from other Yahoo Advertising placements in its dimensions, and a 2MB file ceiling. Compare side-by-side from the Yahoo Advertising publisher page on All Ad Specs.
Where can I find the official Yahoo Advertising Native Stream (3rd Party Programmatic) documentation?
The official source for Yahoo Advertising Native Stream (3rd Party Programmatic) requirements is https://adspecs.yahooinc.com/format/native-stream-programmatic-, linked from this page.
Are these Yahoo Advertising Native Stream (3rd Party Programmatic) specs kept up to date?
Yes — every spec entry references Yahoo Advertising's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Yahoo Advertising placements?
Often partially — many Yahoo Advertising placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.