Yahoo Advertising Native Stream (Yahoo Native Network) ad specs

Yahoo Advertising Native Stream (Yahoo Native Network) ads are still images, up to 2 MB per file, delivered as JPG, PNG, or GIF. They run in the Native placements in Yahoo's Native Network feed placement on Yahoo Advertising. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Yahoo Advertising's ad manager.

Visual specifications

Orientationany
Max file size2 MB
File typesJPG, PNG, GIF

Notes & source

Native Ad Guidelines: A comprehensive set of guidelines and deliverables can be found here (DSP login required). | Headlines and Text Guidelines: The headline and text must be spelled correctly and use proper grammar and punctuation. The headline and text must accurately represent the product and offering and be relevant to the landing page. He | Image Guidelines: Image must not be blurry or pixelated. Use the highest resolution possible for the sizing. Image size must be at least 2.5 MB in size with a minimum width of 600px and length of 400px to serve all pla | Image: Description length (optional): 150 characters and below is best, Maximum 250 characters The description length presented depends on the placement. If truncated, the description will end in an ellipsis | Main Image: Size : 1920x1080 (16:9) (Required) Image file : 5MB maximum File type : JPEG (preferred), BMP, PNG, WBMP,...

Official source: https://adspecs.yahooinc.com/format/native-native-stream

Frequently asked questions

What is the maximum file size for Yahoo Advertising Native Stream (Yahoo Native Network)?
Files for Yahoo Advertising Native Stream (Yahoo Native Network) can be up to 2 MB.
Which file formats does Yahoo Advertising Native Stream (Yahoo Native Network) accept?
Yahoo Advertising Native Stream (Yahoo Native Network) accepts JPG, PNG, and GIF files.
What is the Yahoo Advertising Native Stream (Yahoo Native Network) ad format?
Yahoo Advertising Native Stream (Yahoo Native Network) is a image ad format that runs in the Native placements in Yahoo's Native Network feed placement on Yahoo Advertising. This page documents its full creative requirements, sourced from Yahoo Advertising's official ad documentation.
Where does Yahoo Advertising Native Stream (Yahoo Native Network) appear on Yahoo Advertising?
Yahoo Advertising Native Stream (Yahoo Native Network) ads appear in the Native placements in Yahoo's Native Network feed placement on Yahoo Advertising.
How does Yahoo Advertising Native Stream (Yahoo Native Network) compare to other Yahoo Advertising ad formats?
Yahoo Advertising Native Stream (Yahoo Native Network) differs from other Yahoo Advertising placements in its dimensions, and a 2MB file ceiling. Compare side-by-side from the Yahoo Advertising publisher page on All Ad Specs.
Where can I find the official Yahoo Advertising Native Stream (Yahoo Native Network) documentation?
The official source for Yahoo Advertising Native Stream (Yahoo Native Network) requirements is https://adspecs.yahooinc.com/format/native-native-stream, linked from this page.
Are these Yahoo Advertising Native Stream (Yahoo Native Network) specs kept up to date?
Yes — every spec entry references Yahoo Advertising's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Yahoo Advertising placements?
Often partially — many Yahoo Advertising placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.