Zoopla

Published Modified

  • Image
  • Display

Zoopla Leaderboard 728x90 ad specs

Zoopla Leaderboard 728x90 ads are horizontal still images, measured at 728×90 px, up to 0.15 MB per file, delivered as JPG, PNG, or GIF. They run in the Display on Zoopla, desktop and tablet placement on Zoopla.

  • 728×90 px
  • 8.09:1
  • 150 KB
Test a creative

Visual

Dimensions
728 × 90 px
Max file size
150 KB
File types
JPG, PNG, GIF

Notes & source

  • IAB size
  • Zoopla's own values are the 150 KB initial and 300 KB sub-load weights
  • JPG, PNG, GIF, third-party tags or HTML5 bundles (no Flash)
  • The file types sit in one merged table cell for all rows
  • Third-party tags and HTML5: at most 15 file requests on initial and host-initiated sub-load, HTTPS throughout
  • Creatives need a 1px border in a colour contrasting with the site background
  • Click-throughs open in a new window
  • Animation at most 30 seconds, no looping beyond 30 seconds, no sound
  • The page is dated 12 October 2021 (see the open questions)

Official source · checked not yet

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