- Video
- Display
- Audio
- CTV
AARP Media ad specs
Last verified
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AARP Media Advertising Network, reaching the 50+ audience: IAB and high-impact display on AARP.org, native units, the AARP Now app, newsletters and e-mail, Hot Deals, sponsorships, video, and audio, CTV and YouTube targeted with AARP first-party data, as its digital ad specs state them. Print and Facebook ads are not covered.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Image | AARP Now App Benefits Embedded Offer 250x250Channels: Display | 250×250 px | 1:1 | 150 KB | – | PNG, JPG | Test |
| Image | AARP Now App Inbox MessageChannels: Display | min 600×450 px | – | 200 KB | – | PNG, GIF, JPG | Test |
| Image | AARP Now App My AARP Embedded 457x263Channels: Display | 457×263 px | 1.74:1 | 150 KB | – | PNG, JPG | Test |
| Image | AARP Now App News Embedded 457x263Channels: Display | 457×263 px | 1.74:1 | 150 KB | – | PNG, JPG | Test |
| Audio | Audio (Audience 1st Extension), 15 or 30 secondsChannels: Audio | – | – | 2 MB | 30 s | MP3, OGG | Test |
| Image | Billboard 970x250Channels: Display | 970×250 px | 3.88:1 | 250 KB | – | JPG, PNG, GIF | Test |
| Image | BrandAmp custom article hero image 1140x655Channels: Display | 1140×655 px | 1.74:1 | 150 KB | – | PNG, GIF, JPG | Test |
| Video | CTV (Audience 1st Extension)Channels: CTV | – | 16:9, 4:3 | 300 MB | 30 s | MOV, MP4 | Test |
| Image | Dedicated Email (600 px wide)Channels: Display | – | – | – | – | PSD | Test |
| Image | Dynamic Billboard (advertiser designed)Channels: Display | 2560×2560 px | 1:1 | – | – | JPG, PNG | Test |
| Image | Dynamic Billboard (creative template)Channels: Display | 2560×2560 px | 1:1 | 1 MB | – | JPG, GIF, PNG | Test |
| Image | Dynamic Leaderboard (advertiser designed) 2400x260Channels: Display | 2400×260 px | 9.23:1 | – | – | JPG, PNG | Test |
| Image | Dynamic Leaderboard (creative template)Channels: Display | min 1950×260 px | – | – | – | JPG, GIF, PNG | Test |
| Image | Game Reskin (solitaire card games)Channels: Display | 1280×960 px | 4:3 | – | – | – | Test |
| Image | Half Page 300x600Channels: Display | 300×600 px | 1:2 | 250 KB | – | JPG, PNG, GIF | Test |
| Image | Hot Deals Premier Listing 457x263Channels: Display | 457×263 px | 1.74:1 | 50 KB | – | JPG, GIF, PNG | Test |
| Image | Hot Deals Shared Email image 600x400Channels: Display | 600×400 px | 3:2 | 200 KB | – | PNG, GIF, JPG | Test |
| Image | Hot Deals Shared Listing 457x263Channels: Display | 457×263 px | 1.74:1 | 50 KB | – | JPG, GIF, PNG | Test |
| Image | Hot Deals Solo Email image 648x370Channels: Display | 648×370 px | 1.75:1 | 200 KB | – | PNG, GIF, JPG | Test |
| Text | Hot Deals Text LinkChannels: Display | – | – | – | – | – | Test |
| Image | Interscroller (advertiser designed) 640x920Channels: Display | 640×920 px | 16:23 | – | – | JPG, PNG | Test |
| Image | Interscroller (creative template)Channels: Display | min 1280×1840 px | – | – | – | JPG, GIF, PNG | Test |
| Image | Leaderboard 728x90Channels: Display | 728×90 px | 8.09:1 | 100 KB | – | JPG, PNG, GIF | Test |
| Image | Login Wallpaper 1000x1400Channels: Display | 1000×1400 px | 5:7 | 200 KB | – | PNG, GIF, JPG | Test |
| Image | Medium Rectangle 300x250Channels: Display | 300×250 px | 6:5 | 150 KB | – | JPG, PNG, GIF | Test |
| Image | Member Benefits Update hero image 600x400Channels: Display | 600×400 px | 3:2 | 45 KB | – | PNG, GIF, JPG | Test |
| Image | Native Benefits Embedded Offer 457x263Channels: Display | 457×263 px | 1.74:1 | 50 KB | – | PNG, GIF, JPG | Test |
| Text | Native Pencil (text link)Channels: Display | – | – | – | – | – | Test |
| Image | Native Standard Embedded 457x263Channels: Display | 457×263 px | 1.74:1 | 50 KB | – | PNG, GIF, JPG | Test |
| Image | Reveal (advertiser designed)Channels: Display | 700×300 px | 21:9 | – | – | JPG, PNG | Test |
| Image | Reveal (creative template)Channels: Display | min 860×300 px | – | – | – | JPG, GIF, PNG | Test |
| Image | Shopper Tilt Touch (product image 1000x1000)Channels: Display | 1000×1000 px | 1:1 | – | – | PNG | Test |
| Image | Smartphone Banner 320x50Channels: Display | 320×50 px | 32:5 | 50 KB | – | JPG, PNG, GIF | Test |
| Image | Specialized newsletter embedded ad image 600x330Channels: Display | 600×330 px | 20:11 | 250 KB | – | PNG, GIF, JPG | Test |
| Image | Topical newsletter banner (1280x330 desktop, 960x960 mobile)Channels: Display | 1280×330 px | 3.88:1 | 250 KB | – | PNG, GIF, JPG | Test |
| Image | Topical newsletter embedded ad 600x400Channels: Display | 600×400 px | 3:2 | 100 KB | – | PNG, GIF, JPG | Test |
| Video | Video pre-load 1920x1080Channels: Video | 1920×1080 px | 16:9 | 512 MB | – | MP4, 3GP, MOV | Test |
| Video | Video pre-roll 1920x1080Channels: Video | 1920×1080 px | 16:9 | 512 MB | – | MP4, 3GP, MOV | Test |
| Image | Webletter banner (1280x330 desktop, 960x960 mobile)Channels: Display | 1280×330 px | 3.88:1 | 45 KB | – | PNG, GIF, JPG | Test |
| Video | YouTube (Audience 1st Extension)Channels: Video | – | 16:9, 4:3, 9:16, 3:4, 1:1 | 1 GB | 30 s | AVI, MOV, MP4, M4V, MPEG, MPG, WEBM, WMV | Test |