AARP Media

Published Modified

  • Video
  • Video

AARP Media YouTube (Audience 1st Extension) ad specs

AARP Media YouTube (Audience 1st Extension) ads are 16:9 or 4:3 or 9:16 or 3:4 or 1:1 video clips, up to 1000 MB per file, up to 30 seconds long, delivered as AVI, MOV, MP4, M4V, MPEG, MPG, WEBM, or WMV. They run in the Video ads on YouTube targeted to the AARP audience with AARP first-party data placement on AARP Media. Encode with H.264 video.

  • 16:9
  • 4:3
  • 9:16
  • 3:4
  • 1:1
  • 1 GB
  • 30 s
Test a creative

Visual

Aspect ratios
16:9, 4:3, 9:16, 3:4, 1:1
Max file size
1 GB
File types
AVI, MOV, MP4, M4V, MPEG, MPG, WEBM, WMV

Video & audio

Max duration
30 s
Video codec
H.264

Copy limits

CTA button
10 chars
CTA headline
15 chars

Notes & source

  • AVI, MOV, MP4, M4V, MPEG, MPG, WebM or WMV, H.264, landscape 16:9/4:3 (1280x720, 1920x1080, 1440x1080), portrait 9:16/3:4 or square
  • At least 20 Mbps, 23.98 or 29.97 fps, PCM or AAC audio at least 192 kbps, 1 GB
  • Up to 30 seconds (the page writes the minimum as "::06"), 7 to 15 seconds for non-skippable
  • CTA button 10 and headline 15 characters
  • Optional 300x60 companion (150 KB, GIF under 5 fps)

Official source · checked not yet

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