- Social
- Video
- Retail media
- Display
- Audio
VK Ads ad specs
Last verified
not yet verified
VK Ads (VK Реклама, which now includes myTarget) for Russia and the CIS: universal ads, carousels and video across VK, Odnoklassniki, Dzen, the MAX messenger, VK Music and the VK Ad Network, plus audio ads, in-stream video, HTML5 banners and premium billboards.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Audio | Audio AdChannels: Audio | – | – | 2 MB | 30 s | MP3 | Test |
| Text | Banner Ad (text)Channels: Social, Display | – | – | – | – | – | Test |
| Image | Banner Ad ImageChannels: Social, Display | – | 1:1, 3:5, 4:5, 16:9, 9:16 | 5 MB | – | JPG, PNG | Test |
| Video | Banner Ad VideoChannels: Social, Video | min 600 px wide | 1:1, 3:5, 4:5, 16:9, 9:16 | 90 MB | 180 s | MP4, MPEG, AVI, MOV | Test |
| Image | Carousel Slide (apps)Channels: Social, Display | 600×600 px | 1:1 | – | – | – | Test |
| Image | Carousel Slide (communities and sites)Channels: Social, Display | 600×600 px | 1:1 | – | – | – | Test |
| Text | Clips End CardChannels: Social | – | – | – | – | – | Test |
| Text | Dzen Article PromotionChannels: Social | – | – | – | – | – | Test |
| Image | Dzen Channel PromotionChannels: Social | 1200×1600 px | 3:4 | – | – | PNG, JPG | Test |
| HTML5 | HTML5 Banner 100%×300Channels: Display | min 320×300 px | – | 150 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 100%×90Channels: Display | min 400×90 px | – | 150 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 240×400Channels: Display | 240×400 px | 3:5 | 150 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 300×250Channels: Display | 300×250 px | 6:5 | 150 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 300×300Channels: Display | 300×300 px | 1:1 | 150 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 300×600Channels: Display | 300×600 px | 1:2 | 150 KB | – | ZIP | Test |
| Video | In-stream VideoChannels: Video | min 600 px wide | 16:9 | 90 MB | 30 s | MP4, MPEG, AVI, MOV | Test |
| Image | MAX Channel BannerChannels: Social | 1080×607 px | 16:9 | 5 MB | – | JPG, PNG | Test |
| HTML5 | Premium Billboard 100%×200 (mobile)Channels: Display | min 320×200 px | – | 200 KB | – | ZIP | Test |
| HTML5 | Premium Billboard 100%×250 (web)Channels: Display | min 700×250 px | – | 200 KB | – | ZIP | Test |
| Video | Products in VideoChannels: Social, Video, Retail media | – | 16:9 | – | 30 s | – | Test |
| Text | Sticky Banner (VK Music)Channels: Social, Audio | – | – | – | – | – | Test |
| Text | Universal Ad (text)Channels: Social, Display | – | – | – | – | – | Test |
| Image | Universal Ad Icon 256×256Channels: Social, Display | 256×256 px | 1:1 | – | – | – | Test |
| Image | Universal Ad Image 1:1 (600×600)Channels: Social, Display | min 600×600 px | 1:1 | 5 MB | – | JPG, PNG | Test |
| Image | Universal Ad Image 16:9 (1080×607)Channels: Social, Display | min 1080×607 px | 16:9 | 5 MB | – | JPG, PNG | Test |
| Image | Universal Ad Image 4:5 (1080×1350)Channels: Social, Display | min 1080×1350 px | 4:5 | 5 MB | – | JPG, PNG | Test |
| Video | Universal Ad VideoChannels: Social, Video | min 600 px wide | 1:1, 4:5, 16:9, 9:16 | 90 MB | 30 s | MP4, MOV | Test |
| Video | Video (all video formats)Channels: Social, Video | min 600 px wide | 1:1, 9:16, 4:5, 16:9 | 90 MB | 180 s | MP4, MPEG, AVI, MOV | Test |
| Video | Video in ClipsChannels: Social, Video | min 600 px wide | 9:16, 4:5, 1:1 | 90 MB | – | MP4, MPEG, AVI, MOV | Test |