VK Ads

Published Modified

  • Text
  • Social
  • Display

VK Ads Universal Ad (text) ad specs

VK Ads Universal Ad (text) ads are text creatives. They run in the VK Ads · Universal ads in VK, Odnoklassniki, VK projects and the VK Ad Network (feed, side column, in-stream, interstitial, rewarded, clips, stories) placement on VK Ads. Copy is capped at 40-character headline, 90-character short text, and 16384-character long text.

    Test a creative

    Copy limits

    CTA text
    30 chars
    Headline
    40 chars
    Long text
    16 384 chars
    Short text
    90 chars
    Advertiser info
    115 chars

    Notes & source

    • The long description shows in VK and Odnoklassniki feeds instead of the short one when both are filled
    • For app ads it is capped at 220 characters
    • Headline and text must not be one sentence
    • No errors, extra spaces or repeated punctuation
    • The “About the company” field is for legal details only, required for distance selling
    • The call to action is picked from a list

    Official source · checked not yet

    Frequently asked questions

    What are the copy limits for VK Ads Universal Ad (text)?

    VK Ads Universal Ad (text) allows 40 characters for headline, 90 characters for short text, 16,384 characters for long text, 30 characters for cta text, 115 characters for advertiser info.

    Related formats