Ad Alliance

Published Modified

  • Video
  • CTV

Ad Alliance ATV Spot (DE) ad specs

Ad Alliance ATV Spot (DE) ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 30 seconds long, delivered as MP4. They run in the RTL Deutschland HbbTV (Addressable TV via Ad Alliance) · ATV video spot placement on Ad Alliance. Encode with H.264 video at up to 25 fps.

  • 1920×1080 px
  • 16:9
  • 30 s
Test a creative

Visual

Dimensions
1920 × 1080 px
Aspect ratios
16:9
File types
MP4

Video & audio

Max duration
30 s
Video codec
H.264
Frame rate
25 fps

Notes & source

  • Spot lengths 10, 15, 20 or 30 seconds
  • Multiscreen booking possible
  • One motif per booked placement as standard
  • Motif splits up to 3 per placement and one change per week
  • Advertising material at least 5 working days before campaign start (10 for dynamic ads)
  • Third-party redirects are not possible
  • Impression and click tracking only through the smartclip anonymisation proxy
  • Social ads need a clearly legible “Social Spot” notice for at least 3 seconds

Official source · checked not yet

Frequently asked questions

What is the Ad Alliance ATV Spot (DE) ad format?

Ad Alliance ATV Spot (DE) is a video ad format that runs in the RTL Deutschland HbbTV (Addressable TV via Ad Alliance) · ATV video spot placement on Ad Alliance. This page lists its creative requirements, taken from Ad Alliance’s official spec documentation.

What size are Ad Alliance ATV Spot (DE) ads?

Ad Alliance ATV Spot (DE) ads are 1920×1080 pixels, an aspect ratio of 16:9.

Which file formats does Ad Alliance ATV Spot (DE) accept?

Ad Alliance ATV Spot (DE) accepts MP4 files.

How long can Ad Alliance ATV Spot (DE) ads be?

Ad Alliance ATV Spot (DE) ads run up to 30 seconds.

Where can I find the official Ad Alliance ATV Spot (DE) documentation?

The official source for Ad Alliance ATV Spot (DE) requirements is https://www.ad-alliance.de/fileadmin/Redaktion/Dateien/Video_Specs_2026/VideoSpecs_2026_ENG.pdf, linked from this page.

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