Ad Alliance

Published Modified

  • Video
  • Video

Ad Alliance Extended Ad (DE) ad specs

Ad Alliance Extended Ad (DE) ads are video clips, up to 210 seconds long. They run in the RTL Deutschland (RTL+, RTL.de, n-tv and other Ad Alliance O&O sites) · In-stream ad special (pre-roll) placement on Ad Alliance.

  • 210 s
Test a creative

Video & audio

Max duration
210 s

Notes & source

  • Booked through Ad Alliance full service: a 30-second teaser followed by a 3-minute spot, delivered as one video or two
  • The 3-minute part plays only after the user clicks the CTA in the first 30 seconds
  • No VTR pixels
  • Video to the in-stream specs
  • Built as VPAID JS by Ad Alliance
  • An advertising label in the top corner

Official source · checked not yet

Frequently asked questions

What is the Ad Alliance Extended Ad (DE) ad format?

Ad Alliance Extended Ad (DE) is a video ad format that runs in the RTL Deutschland (RTL+, RTL.de, n-tv and other Ad Alliance O&O sites) · In-stream ad special (pre-roll) placement on Ad Alliance. This page lists its creative requirements, taken from Ad Alliance’s official spec documentation.

How long can Ad Alliance Extended Ad (DE) ads be?

Ad Alliance Extended Ad (DE) ads run up to 210 seconds.

Where can I find the official Ad Alliance Extended Ad (DE) documentation?

The official source for Ad Alliance Extended Ad (DE) requirements is https://www.ad-alliance.de/fileadmin/Redaktion/Dateien/Video_Specs_2026/VideoSpecs_2026_ENG.pdf, linked from this page.

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