Ad Alliance

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  • Image
  • CTV

Ad Alliance ATV Switch In Masthead (DE) ad specs

Ad Alliance ATV Switch In Masthead (DE) ads are horizontal 16:9 still images, measured at 1280×720 px, up to 0.25 MB per file, delivered as PNG, JPG, or GIF. They run in the RTL Deutschland HbbTV (Addressable TV via Ad Alliance) · Switch In display (frames the TV picture) placement on Ad Alliance.

  • 1280×720 px
  • 16:9
  • 250 KB
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Visual

Dimensions
1280 × 720 px
Aspect ratios
16:9
Max file size
250 KB
File types
PNG, JPG, GIF

Notes & source

  • Delivered as one graphic
  • JPG with a black background
  • Simple animation as GIF (at most 700 KB and 10 fps)
  • Complex animation only as VPAID from a certified provider (Cynapsis), with a static fallback
  • “Advertisement” label (Helvetica, at least 22 px) and a blue “Data protection” button are mandatory
  • Interactive ads need a yellow-button call to action
  • Frame areas: top 1280×190, left and right 192×530 each
  • The TV picture is 896×505
  • Advertising material at least 5 working days before campaign start (10 for dynamic ads)
  • Third-party redirects are not possible
  • Impression and click tracking only through the smartclip anonymisation proxy
  • Social ads need a clearly legible “Social Spot” notice for at least 3 seconds

Official source · checked not yet

Frequently asked questions

What is the Ad Alliance ATV Switch In Masthead (DE) ad format?

Ad Alliance ATV Switch In Masthead (DE) is an image ad format that runs in the RTL Deutschland HbbTV (Addressable TV via Ad Alliance) · Switch In display (frames the TV picture) placement on Ad Alliance. This page lists its creative requirements, taken from Ad Alliance’s official spec documentation.

What size are Ad Alliance ATV Switch In Masthead (DE) ads?

Ad Alliance ATV Switch In Masthead (DE) ads are 1280×720 pixels, an aspect ratio of 16:9.

What is the maximum file size for Ad Alliance ATV Switch In Masthead (DE)?

Files for Ad Alliance ATV Switch In Masthead (DE) can be up to 250 kB.

Which file formats does Ad Alliance ATV Switch In Masthead (DE) accept?

Ad Alliance ATV Switch In Masthead (DE) accepts PNG, JPG or GIF files.

Where can I find the official Ad Alliance ATV Switch In Masthead (DE) documentation?

The official source for Ad Alliance ATV Switch In Masthead (DE) requirements is https://www.ad-alliance.de/fileadmin/Redaktion/Dateien/Video_Specs_2026/VideoSpecs_2026_ENG.pdf, linked from this page.

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