Ad Alliance

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  • Image
  • CTV

Ad Alliance ATV Switch In XXL (DE) ad specs

Ad Alliance ATV Switch In XXL (DE) ads are still images, up to 0.25 MB per file, delivered as PNG, JPG, or GIF. They run in the RTL Deutschland HbbTV (Addressable TV via Ad Alliance) · Switch In display (frames the TV picture) placement on Ad Alliance.

  • 250 KB
Test a creative

Visual

Max file size
250 KB
File types
PNG, JPG, GIF

Notes & source

  • Delivered as one graphic
  • JPG with a black background
  • Simple animation as GIF (at most 700 KB and 10 fps)
  • Complex animation only as VPAID from a certified provider (Cynapsis), with a static fallback
  • “Advertisement” label (Helvetica, at least 22 px) and a blue “Data protection” button are mandatory
  • Interactive ads need a yellow-button call to action
  • An L-shaped frame of 284×720 plus 996×160 around the scaled-down TV picture
  • Advertising material at least 5 working days before campaign start (10 for dynamic ads)
  • Third-party redirects are not possible
  • Impression and click tracking only through the smartclip anonymisation proxy
  • Social ads need a clearly legible “Social Spot” notice for at least 3 seconds

Official source · checked not yet

Frequently asked questions

What is the Ad Alliance ATV Switch In XXL (DE) ad format?

Ad Alliance ATV Switch In XXL (DE) is an image ad format that runs in the RTL Deutschland HbbTV (Addressable TV via Ad Alliance) · Switch In display (frames the TV picture) placement on Ad Alliance. This page lists its creative requirements, taken from Ad Alliance’s official spec documentation.

What sizes does Ad Alliance ATV Switch In XXL (DE) use?

Ad Alliance ATV Switch In XXL (DE) uses 284×720 and 996×160 pixels.

What is the maximum file size for Ad Alliance ATV Switch In XXL (DE)?

Files for Ad Alliance ATV Switch In XXL (DE) can be up to 250 kB.

Which file formats does Ad Alliance ATV Switch In XXL (DE) accept?

Ad Alliance ATV Switch In XXL (DE) accepts PNG, JPG or GIF files.

Where can I find the official Ad Alliance ATV Switch In XXL (DE) documentation?

The official source for Ad Alliance ATV Switch In XXL (DE) requirements is https://www.ad-alliance.de/fileadmin/Redaktion/Dateien/Video_Specs_2026/VideoSpecs_2026_ENG.pdf, linked from this page.

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