AdRoll

Published Modified

  • HTML5
  • Display

AdRoll Animated HTML5 web ad: Leaderboard 728x90 ad specs

AdRoll Animated HTML5 web ad: Leaderboard 728x90 ads are horizontal HTML5 creatives, measured at 728×90 px, up to 0.15 MB per file, delivered as ZIP. They run in the AdRoll web inventory only (one of the six recommended HTML5 sizes); direct upload may be restricted by account type placement on AdRoll.

  • 728×90 px
  • 8.09:1
  • 150 KB
Test a creative

Visual

Dimensions
728 × 90 px
Max file size
150 KB
File types
ZIP

More details

Max animation
30 s
Endless looping
No
clickTag
Required
HTTPS only
Yes

Notes & source

  • IAB size
  • The ad's meta tag must declare it: <meta name="ad.size" content="width=728, height=90">
  • One zip per ad, up to 150 KB, holding all code and assets with a single complete root HTML document that loads in an iframe
  • DOCTYPE, html and body tags and a clickTag passed to window.open
  • Shared libraries: Adobe Edge, CreateJS, jQuery, AngularJS, Tumult Hype, Swiffy and GSAP
  • Assets over https
  • No cross-domain references, local or session storage, or CDN calls
  • Animation up to 30 seconds and may loop within that, then must stop unless user-initiated
  • Whether the size shows on mobile depends on the publisher (most commonly 320x50 and 300x250)
  • See also the general Animated HTML5 web ad spec

Official source · checked not yet

Related formats