AdRoll

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  • Image
  • Display

AdRoll Static image web ad: Billboard 970x250 ad specs

AdRoll Static image web ad: Billboard 970x250 ads are horizontal still images, measured at 970×250 px, up to 0.15 MB per file, delivered as JPG, PNG, or GIF. They run in the AdRoll web display campaigns across publisher websites and apps (one of the six essential static sizes) placement on AdRoll.

  • 970×250 px
  • 3.88:1
  • 150 KB
Test a creative

Visual

Dimensions
970 × 250 px
Max file size
150 KB
File types
JPG, PNG, GIF

Notes & source

  • The size only repeats the IAB standard
  • AdRoll's own values are the 150 KB limit, the GIF limits (up to 30 seconds, 15-20 fps, no endless looping) and the 1,024-character destination URL
  • Ads need a border
  • No redirecting URLs

Official source · checked not yet

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