Ads & Data

Published Modified

  • Image
  • Display

Ads & Data Component Based Ad (CBA) ad specs

Ads & Data Component Based Ad (CBA) ads are horizontal 1.91:1 still images, at least 400×209 px, up to 0.2 MB per file, delivered as JPG or PNG. They run in the PureClick, HPC, HPC Business and HPC Regional (desktop and mobile) placement on Ads & Data.

  • min 400×209 px
  • 1.91:1
  • 200 KB
Test a creative

Visual

Minimum size
400 × 209 px
Aspect ratios
1.91:1
Max file size
200 KB
File types
JPG, PNG

Copy limits

Text
80 chars
Advertiser name
35 chars

Notes & source

  • Assembled from components: deliver at least 3 titles and 3 images
  • Advertiser name up to 35 characters
  • Text/call to action up to 80 characters with an explicit call to action
  • Images 1.91:1, at least 400×209 px, 200 KB, JPG or PNG

Official source · checked not yet

Frequently asked questions

What size are Ads & Data Component Based Ad (CBA) ads?

Ads & Data Component Based Ad (CBA) creatives must be at least 400×209 pixels.

What is the maximum file size for Ads & Data Component Based Ad (CBA)?

Files for Ads & Data Component Based Ad (CBA) can be up to 200 KB.

Which file formats does Ads & Data Component Based Ad (CBA) accept?

Ads & Data Component Based Ad (CBA) accepts JPG and PNG files.

Related formats