Amazon Ads Audio Ad ad specs

Amazon Ads Audio Ad ads are audio files, up to 3 MB per file, up to 30 seconds long, delivered as WAV, MP3, or OGG. They run in the Amazon Music / Alexa / 3P Audio placement on Amazon Ads. Master audio at 192 kbps and -14 LUFS loudness for consistent loudness.

Visual specifications

Orientationany
Max file size3 MB
File typesWAV, MP3, OGG

Video & audio

Max duration30 sec
Audio channelsstereo
Audio bitrate192 kbps
Loudness-14 LUFS
Peak level-0.2 dBFS

Copy limits

Headline19 chars

Notes & source

10–30 seconds; any duration in range accepted. Twitch inventory requires 12–15s or 27–30s. Headline ≤19 chars (must include brand and/or product). Companion image required.

Official source: https://advertising.amazon.com/resources/ad-specs/audio-ads

Frequently asked questions

What is the maximum file size for Amazon Ads Audio Ad?
Files for Amazon Ads Audio Ad can be up to 3 MB.
How long can a Amazon Ads Audio Ad audio file be?
Amazon Ads Audio Ad audio can run up to 30 seconds.
Which file formats does Amazon Ads Audio Ad accept?
Amazon Ads Audio Ad accepts WAV, MP3, and OGG files.
What are the copy limits for Amazon Ads Audio Ad?
Amazon Ads Audio Ad copy is limited to 19-character headlines.
Where does Amazon Ads Audio Ad appear on Amazon Ads?
Amazon Ads Audio Ad ads appear in the Amazon Music / Alexa / 3P Audio placement on Amazon Ads.
Where can I find the official Amazon Ads Audio Ad documentation?
The official source for Amazon Ads Audio Ad requirements is https://advertising.amazon.com/resources/ad-specs/audio-ads, linked from this page.
Are these Amazon Ads Audio Ad specs kept up to date?
Yes — every spec entry references Amazon Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Amazon Ads placements?
Often partially — many Amazon Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.