Amazon Ads Audio Ad ad specs

Amazon Ads Audio Ad ads are audio files, up to 3 MB per file, up to 30 seconds long, delivered as WAV, MP3, or OGG. They run in the Amazon Music / Alexa / 3P Audio placement on Amazon Ads. Master audio at 192 kbps and -14 LUFS loudness for consistent loudness.

Visual specifications

Orientationany
Max file size3 MB
File typesWAV, MP3, OGG

Video & audio

Max duration30 sec
Audio channelsstereo
Audio bitrate192 kbps
Loudness-14 LUFS
Peak level-0.2 dBFS

Copy limits

Headline19 chars

Companion banner

Dimensions1024 × 1024 px
File typesJPG, JPEG, PNG
Max file size0.75 MB

Notes & source

10–30 seconds; any duration in range accepted. Twitch inventory requires 12–15s or 27–30s. Headline ≤19 chars (must include brand and/or product). Companion image required.

Official source: https://advertising.amazon.com/resources/ad-specs/audio-ads

Frequently asked questions

What is the maximum file size for Amazon Ads Audio Ad?
Files for Amazon Ads Audio Ad can be up to 3 MB.
How long can a Amazon Ads Audio Ad audio file be?
Amazon Ads Audio Ad audio can run up to 30 seconds.
Which file formats does Amazon Ads Audio Ad accept?
Amazon Ads Audio Ad accepts WAV, MP3, and OGG files.
What are the copy limits for Amazon Ads Audio Ad?
Amazon Ads Audio Ad copy is limited to 19-character headlines.
What companion banner is required for Amazon Ads Audio Ad?
Amazon Ads Audio Ad requires a companion display banner at 1024×1024 pixels, delivered as JPG, JPEG, or PNG, under 0.75 MB.
What is the Amazon Ads Audio Ad ad format?
Amazon Ads Audio Ad is a audio ad format that runs in the Amazon Music / Alexa / 3P Audio placement on Amazon Ads. This page documents its full creative requirements, sourced from Amazon Ads's official ad documentation.
Where does Amazon Ads Audio Ad appear on Amazon Ads?
Amazon Ads Audio Ad ads appear in the Amazon Music / Alexa / 3P Audio placement on Amazon Ads.
How does Amazon Ads Audio Ad compare to other Amazon Ads ad formats?
Amazon Ads Audio Ad differs from other Amazon Ads placements in its dimensions, its 30-second duration limit, and a 3MB file ceiling. Compare side-by-side from the Amazon Ads publisher page on All Ad Specs.