Amazon Ads Audio Ad ad specs

Amazon Ads Audio Ad ads are audio files, up to 3 MB per file, up to 30 seconds long, delivered as WAV, MP3, or OGG. They run in the Amazon Music / Alexa / 3P Audio placement on Amazon Ads. Master audio at 192 kbps, -14 LUFS loudness, and a -0.2 dBFS peak for consistent loudness.

Visual specifications

Orientationany
Max file size3 MB
File typesWAV, MP3, OGG

Video & audio

Max duration30 sec
Audio channelsstereo
Audio bitrate192 kbps
Loudness-14 LUFS
Peak level-0.2 dBFS

Copy limits

Headline19 chars

Companion banner

Dimensions1024 × 1024 px
File typesJPG, JPEG, PNG
Max file size0.75 MB

Notes & source

10–30 seconds; any duration in range accepted. Twitch inventory requires 12–15s or 27–30s. Headline ≤19 chars (must include brand and/or product). Companion image required.

Official source: https://advertising.amazon.com/resources/ad-specs/audio-ads

Frequently asked questions

What is the maximum file size for Amazon Ads Audio Ad?
Files for Amazon Ads Audio Ad can be up to 3 MB.
How long can a Amazon Ads Audio Ad audio file be?
Amazon Ads Audio Ad audio can run up to 30 seconds.
Which file formats does Amazon Ads Audio Ad accept?
Amazon Ads Audio Ad accepts WAV, MP3, and OGG files.
How loud should Amazon Ads Audio Ad audio be?
Mix Amazon Ads Audio Ad audio to -14 LUFS integrated loudness with a -0.2 dBFS peak level.
What are the copy limits for Amazon Ads Audio Ad?
Amazon Ads Audio Ad copy is limited to 19-character headlines.
What companion banner is required for Amazon Ads Audio Ad?
Amazon Ads Audio Ad requires a companion display banner at 1024×1024 pixels, delivered as JPG, JPEG, or PNG, under 0.75 MB.
What is the Amazon Ads Audio Ad ad format?
Amazon Ads Audio Ad is a audio ad format that runs in the Amazon Music / Alexa / 3P Audio placement on Amazon Ads. This page documents its full creative requirements, sourced from Amazon Ads's official ad documentation.
Where does Amazon Ads Audio Ad appear on Amazon Ads?
Amazon Ads Audio Ad ads appear in the Amazon Music / Alexa / 3P Audio placement on Amazon Ads.