Amazon Ads ad specs

Amazon Ads supports 20 documented ad formats across the Retail Media category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on Amazon Ads. Sponsored Products, Display, Streaming TV, audio and Fire TV ads across Amazon's store, Prime Video and partner sites.

Frequently asked questions

How many ad formats does Amazon Ads support?
Amazon Ads currently has 20 documented ad formats in this directory.
What kind of platform is Amazon Ads?
Amazon Ads is part of the Retail Media category. See the format list above for placements where ads can run.
Where can I find Amazon Ads's official ad spec documentation?
Each format on this page links out to Amazon Ads's official source. You can also visit https://advertising.amazon.com/ for general information.
Are Amazon Ads ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.