AppLovin

Published Modified

  • HTML5
  • Display

AppLovin Playable (HTML) ad specs

AppLovin Playable (HTML) ads are HTML5 creatives, up to 5 MB per file, delivered as HTML. They run in the AppLovin Axon Ads Manager · app campaigns (in-app, full screen) placement on AppLovin.

  • 5 MB
Test a creative

Visual

Max file size
5 MB
File types
HTML

Notes & source

  • Wait for the MRAID ready event (or mraid.getState() not “loading”) before calling MRAID APIs
  • Open the store with mraid.open()
  • The ad timer starts only after the first interaction
  • The first tap must not redirect to the store
  • No auto-click or auto-redirect
  • Audio stays muted until the first interaction and stops when the ad closes or is hidden
  • WebGL playables need a UI fallback if the context fails
  • Preview and test on AppLovin’s Playable Preview page

Official source · checked not yet