Bauer Media Outdoor

Published Modified

  • Video
  • DOOH

Bauer Media Outdoor Adshel Live (Subtle Animation) ad specs

Bauer Media Outdoor Adshel Live (Subtle Animation) ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 25 MB per file, up to 10 seconds long, delivered as MP4 or MOV. They run in the Adshel Live (D6) · Roadside digital 6-sheet screens placement on Bauer Media Outdoor. Encode with H.264 video at up to 25 fps.

  • 1080×1920 px
  • 9:16
  • 25 MB
  • 10 s
Test a creative

Visual

Dimensions
1080 × 1920 px
Aspect ratios
9:16
Orientation
portrait
Max file size
25 MB
File types
MP4, MOV

Video & audio

Max duration
10 s
Video codec
H.264
Frame rate
25 fps

Notes & source

  • Subtle animation only: full-motion video is not permitted on Adshel Live, and a static version must also be supplied
  • Subtle animation is not allowed in Aberdeen, Bristol, Leeds, Liverpool, Norwich, Sheffield and Westminster (London), where the static version runs
  • MP4 (MPEG-4) or MOV, H.264, 25 fps, 8 Mbit/s
  • 25 MB or less, or 20 MB or less for programmatic campaigns
  • 10-second slot
  • Creatives must not distract drivers or pedestrians (no contrasting content, no traffic signs or lights)
  • Screens do not emit sound
  • Content prohibitions may apply to selected screens (HFSS, alcohol, tobacco/vapes, guns, swimwear/underwear, politics): tell Bauer at least 7 days ahead
  • ASA/CAP rules apply
  • More than 10 creatives in a campaign costs £100 (net) per additional creative
  • Email content with the subject line [Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]
  • WeTransfer links must be sent in a separate email

Official source · checked not yet

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