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ChatGPT Product Feed Ad ad specs

ChatGPT Product Feed Ad ads are built from your product catalogue: one template per ad group fills the card with the image, title, description, price and product-page link of a product from your feed, so there is no creative to upload. They run in the In-conversation, beneath the assistant response placement on ChatGPT.

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    Notes & source

    • Built from your product catalogue: one product_ad_template ad per product-feed ad group fills the card from the selected feed item, so there is no image upload and no target URL
    • The feed item supplies the image and destination URL
    • The template sets the title ({{product.title}}, which can be combined with text and {{brand}}), the body ({{product.body}}) and the price ({{product.price}})
    • Feed: a UTF-8 CSV following OpenAI's product file schema, one row per product or variant, uploaded over SFTP
    • Set is_ads_eligible to true and keep prices and availability current
    • Product pages and images must be publicly accessible HTTPS URLs
    • Titles, prices and availability can be updated through the Delta API
    • New products, images and descriptions need a new catalogue upload
    • The account needs product feed API access
    • The campaign uses mode product_feed, and its feed, objective and mode can't be changed after creation
    • OpenAI's docs state no image size for product ads: the image is the feed item's image_url

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    Frequently asked questions

    What creative does a ChatGPT product feed ad need?

    No uploaded image. You create one product_ad_template ad per product-feed ad group, and each product from your feed supplies its own image and destination URL.

    Where do the title and price of a ChatGPT product feed ad come from?

    From the feed, through template macros: {{product.title}} for the title (which can be combined with text and {{brand}}), {{product.body}} for the description and {{product.price}} for the price.

    What are the feed requirements for ChatGPT product feed ads?

    A UTF-8 CSV that follows OpenAI's product file schema, one row per product or variant, uploaded over SFTP. Set is_ads_eligible to true, keep prices and availability current, and use publicly accessible HTTPS URLs for product pages and images.

    What image size do ChatGPT product feed ads use?

    OpenAI's docs don't state one: the image is the product's image_url from your feed.

    How do I update prices for ChatGPT product feed ads?

    Send changed titles, prices or availability through the Delta API. New products, images and descriptions need a new catalogue upload.

    Can every ChatGPT advertiser run product feed ads?

    The ad account needs product feed API access. If it isn't available, OpenAI asks you to contact your account team.

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