Disney Campaign Manager IMPULSE ad specs

Disney Campaign Manager IMPULSE ads are horizontal video clips, up to 90 seconds long. They run in the Advanced Ads placement on Disney Campaign Manager. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Disney Campaign Manager's ad manager.

Visual specifications

Orientationlandscape

Video & audio

Max duration90 sec

Notes & source

Custom carousel showcases relevant products or attributes featured in the ad, alongside a QR code linking to the advertiser's mobile destination. Supported video durations: :30, :45, :60, :75, or :90. $50,000 minimum line item spend; subject to Disney's ad review process.

Official source: https://www.disneycampaignmanager.com/creative-hub/advanced-ads/

Frequently asked questions

How long can a Disney Campaign Manager IMPULSE video be?
Disney Campaign Manager IMPULSE videos can run up to 90 seconds.
Where does Disney Campaign Manager IMPULSE appear on Disney Campaign Manager?
Disney Campaign Manager IMPULSE ads appear in the Advanced Ads placement on Disney Campaign Manager.
Where can I find the official Disney Campaign Manager IMPULSE documentation?
The official source for Disney Campaign Manager IMPULSE requirements is https://www.disneycampaignmanager.com/creative-hub/advanced-ads/, linked from this page.
Are these Disney Campaign Manager IMPULSE specs kept up to date?
Yes — every spec entry references Disney Campaign Manager's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Disney Campaign Manager placements?
Often partially — many Disney Campaign Manager placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.