How long can a Disney Campaign Manager IMPULSE video be?

Disney Campaign Manager IMPULSE videos can run up to 90 seconds.

What is the Disney Campaign Manager IMPULSE ad format?

Disney Campaign Manager IMPULSE is a video ad format that runs in the Advanced Ads placement on Disney Campaign Manager. This page documents its full creative requirements, sourced from Disney Campaign Manager's official ad documentation.

Where does Disney Campaign Manager IMPULSE appear on Disney Campaign Manager?

Disney Campaign Manager IMPULSE ads appear in the Advanced Ads placement on Disney Campaign Manager.

How does Disney Campaign Manager IMPULSE compare to other Disney Campaign Manager ad formats?

Disney Campaign Manager IMPULSE differs from other Disney Campaign Manager placements in its dimensions, its 90-second duration limit. Compare side-by-side from the Disney Campaign Manager publisher page on All Ad Specs.

Where can I find the official Disney Campaign Manager IMPULSE documentation?

The official source for Disney Campaign Manager IMPULSE requirements is https://www.disneycampaignmanager.com/creative-hub/advanced-ads/, linked from this page.

Are these Disney Campaign Manager IMPULSE specs kept up to date?

Yes — every spec entry references Disney Campaign Manager's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Disney Campaign Manager placements?

Often partially — many Disney Campaign Manager placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Disney Campaign Manager IMPULSE ad specs

Disney Campaign Manager IMPULSE ads are horizontal video clips, up to 90 seconds long. They run in the Advanced Ads placement on Disney Campaign Manager. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Disney Campaign Manager's ad manager.

Max duration: 90 sec
Orientation: Landscape
Media type: Video

Visual specifications

Orientation	landscape

Video & audio

Max duration	90 sec

Notes & source

Custom carousel showcases relevant products or attributes featured in the ad, alongside a QR code linking to the advertiser's mobile destination. Supported video durations: :30, :45, :60, :75, or :90. $50,000 minimum line item spend; subject to Disney's ad review process.

Official source: https://www.disneycampaignmanager.com/creative-hub/advanced-ads/

Frequently asked questions

How long can a Disney Campaign Manager IMPULSE video be?: Disney Campaign Manager IMPULSE videos can run up to 90 seconds.
What is the Disney Campaign Manager IMPULSE ad format?: Disney Campaign Manager IMPULSE is a video ad format that runs in the Advanced Ads placement on Disney Campaign Manager. This page documents its full creative requirements, sourced from Disney Campaign Manager's official ad documentation.
Where does Disney Campaign Manager IMPULSE appear on Disney Campaign Manager?: Disney Campaign Manager IMPULSE ads appear in the Advanced Ads placement on Disney Campaign Manager.
How does Disney Campaign Manager IMPULSE compare to other Disney Campaign Manager ad formats?: Disney Campaign Manager IMPULSE differs from other Disney Campaign Manager placements in its dimensions, its 90-second duration limit. Compare side-by-side from the Disney Campaign Manager publisher page on All Ad Specs.
Where can I find the official Disney Campaign Manager IMPULSE documentation?: The official source for Disney Campaign Manager IMPULSE requirements is https://www.disneycampaignmanager.com/creative-hub/advanced-ads/, linked from this page.
Are these Disney Campaign Manager IMPULSE specs kept up to date?: Yes — every spec entry references Disney Campaign Manager's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Disney Campaign Manager placements?: Often partially — many Disney Campaign Manager placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.