How long can a Disney Campaign Manager L-BAR video be?

Disney Campaign Manager L-BAR videos can run up to 90 seconds.

Where does Disney Campaign Manager L-BAR appear on Disney Campaign Manager?

Disney Campaign Manager L-BAR ads appear in the Advanced Ads placement on Disney Campaign Manager.

Where can I find the official Disney Campaign Manager L-BAR documentation?

The official source for Disney Campaign Manager L-BAR requirements is https://www.disneycampaignmanager.com/creative-hub/advanced-ads/, linked from this page.

Are these Disney Campaign Manager L-BAR specs kept up to date?

Yes — every spec entry references Disney Campaign Manager's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Disney Campaign Manager placements?

Often partially — many Disney Campaign Manager placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Disney Campaign Manager L-BAR ad specs

Disney Campaign Manager L-BAR ads are horizontal video clips, up to 90 seconds long. They run in the Advanced Ads placement on Disney Campaign Manager. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Disney Campaign Manager's ad manager.

Max duration: 90 sec
Orientation: Landscape
Media type: Video

Visual specifications

Orientation	landscape

Video & audio

Max duration	90 sec

Notes & source

QR code overlay appears over the first :15s of the commercial; the video then squeezes back into a custom L-frame with a persistent QR code for the remaining duration. Supported video durations: :30, :45, :60, :75, or :90. $50,000 minimum line item spend; subject to Disney's ad review process.

Official source: https://www.disneycampaignmanager.com/creative-hub/advanced-ads/

Frequently asked questions

How long can a Disney Campaign Manager L-BAR video be?: Disney Campaign Manager L-BAR videos can run up to 90 seconds.
Where does Disney Campaign Manager L-BAR appear on Disney Campaign Manager?: Disney Campaign Manager L-BAR ads appear in the Advanced Ads placement on Disney Campaign Manager.
Where can I find the official Disney Campaign Manager L-BAR documentation?: The official source for Disney Campaign Manager L-BAR requirements is https://www.disneycampaignmanager.com/creative-hub/advanced-ads/, linked from this page.
Are these Disney Campaign Manager L-BAR specs kept up to date?: Yes — every spec entry references Disney Campaign Manager's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Disney Campaign Manager placements?: Often partially — many Disney Campaign Manager placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.